Cinematography is one of the vital components of movies. Cinematographers work in close conjunction with directors, costume designers, art directors and the actors. In the process of doing their job they get to master all the fields of movie making and its only natural for cinematographers to slowly graduate to the next level of movie making, that is direction. Well known cinematographers like Santosh Sivan [director of: Halo, Terrorist, Asoka], Rajeev Menon [dir of: Merupu Kalalu, Priyuralu Pilichindi], PC Sreeram [dir of: Kamal Hassan's Drohi], Jeeva [dir of: 12B] and our very own Hari Anumolu [dir of: Police Report], Teja [dir of: Chitram, Nuvvu Nenu, Jayam etc] have turned towards direction after working as cinematographers.

Now its Rasool's turn to take up direction with this movie after working as a cinematographer for movies like Gulabi, Little Soldiers, Chitram, Daud, Nuvvu Nenu etc. Sreeram [of Roja Poolu fame] and Aarti Chabria [of Tumse Achha Kaun Hain, Aawara Paagal Deewana fame] make their debut in Telugu through this movie, which is produced by Kiran under Anandi Arts banner.

MM Keeravani, as stated by himself in the audio function, has definitely tried his best to propel this album into the bracket of Kshana Kshanam and his other Hindi albums with captivating melodies. I always used to wonder why Keeravani does not create the same magic as he does when he steps into the shoes of MM Kreem and now I have an answer. When not succumbing to the demand of hero's image, when not yielding to a director's request for 'flowery' and 'fruit'ful music, Keeravani enjoying his freedom cleary translates his own enjoyment into our enchantment. His orchestration in each song of this album speaks volumes of the change one can notice compared to his recent albums.

All the lyrics in this album (except Vellipothe Ela, which is written by Sirivennela Seetharama Sastry) are written by Chandrabose, who has formed quite an inseparable team with Keeravani since Student No.1 till recent Simhadri. After Chandrabose's work for Simhadri, the lyrics in this album come as a welcome change.

1. Vellipothe Ela
A nice number that attracts you in the very first hearing. Keeravani mellows down his tone to give this song a fitting rendition (listen to his voice in Allo Nerrello song to understand what I mean). Sirivennela's lyrics that initially say Vellipothe Ela and then Vellanante Ela, mainly talk about the guy's enthusiam and eagerness in love.The orchestration in this song imparts right mood to the song. Shreya Ghosal can be heard in the background humming.

2. Nadira Dhinna
This one's a beautiful melody sung effectively by Karthik and Ganga (though she falters with her pronunciation of 'Sa' as 'Sha'). But both of them do a good job. Keeravani adds his beauty to this number with an arresting orchestration. Chandrabose's lyrics are okay.

3. Ekkadunnavamma
A cool breezy number about a guy in search of a girl based on her given name Subbalakshmi. Chandrabose uses the last names of almost all the persons of Telugu film industry in this song. His lyrics are impressive and make this song a different one in its genre - songs in which the guy is searching for his girl. SPB, as usual, sleepwalks this song with the ease of a veteran.

4. Nuvve Na Swasa
This one grows on you on repeating listening. It is composed caressingly, sung sweetly by Shreya Ghoshal and worded wonderfully by Chandrabose. While Shreya impresses with her singing, her improper utterances of certain words could not be masked by the sweetness in her voice. Keeravani uses bits of music from his background score for Jism in this song to a good effect.

5. Ghatu Prema
Another impressive number that progresses smoothly from a medium pace to a fast pace. Sung by Tippu and Nithya Santoshini. Nithya, for starters she is the one who sang Na Manasukemayyindi [Nuvve Nuvve], shines in this song stealing the thunder from Tippu. Chandrabose's lyrics talk about ghatu prema of a guy and a girl, whose dil maange more!

6. Allo Nerello
Sounds more like a situational marriage number that might look good on screen. Ganga and Keeravani sing this one. Chandrabose writes good lyrics.

Overall, this album is Keeravani's best work in recent times. Without many Keeravani trademark beats (like in Gangotri), without the presence of incoherent lyrics (like in Simhadri), this album is a must-buy for music lovers and Keeravani (and MM Kreem's) fans. While Chandrabose's lyrics are good adding to the beauty of the songs, Keeravani induces impressive orchestration into each song of the album. Irrespective of the fate of the movie, success is destined to embrace this album. Now, isn't that an example of Okariki Okaru?

Sreya's Picks: Vellipothe Ela, Nadira Dhinna, Nuvve Na Swasa, Ghatu Prema

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