This ad is a Telugu version of Salman Khan's Hindi Thumps Up campaign. After a soothing ride on a bike, the goggles-wearing Chiru reaches the podium and asks the youngsters to taste the two colas and tell their opinion. They feel that one of that is very sweetened and the other one is strong. And then they realize that the strong one is THUMPS UP, which makes that drink eligible to the grownup people and the other cola (read Pepsi) is meant for kids as it has lot of sweetener.

This is the first aggressive campaign by Coke people who were troubled by Pepsi in a couple of incidents. When Coke managed world cup rights in one of the cricket world cups and earned the tag of "Official Sponsor of World Cup", Pepsi mocked Coke by making Azar, Sachin & Dravid saying 'Nothing Official About It'. The latest maligning campaign by Pepsi was by fielding Sharukh and Hrithik look-a-like in their ads, in which Sharukh makes fun of Hrithik. Hrithik is the model for Coke.

As a response to the Pepsi's adverse campaign, Coke has decided to put forth Thumps Up, a sister product of Coke that produced by erstwhile Parle India. Now, we have to wait and see how Pepsi is going to respond to this Thumps Up challenge campaign with Pawan Kalyan as a model for them. Click Here to listen