There is a rumor that B Gopal abandoned the project 'Indra'
and that Chiranjeevi himself is directing the film. Is it true?
There are two types of people in life. The first type comprises
of working community. They have so much work to do that they do
not have time for other things. The other community is idle community.
They have so much idle time that they can create nice gossips
and spread them through likeminded people.
is not the first time a rumor is created on me. I do hear lots
of gossips on my every film that is under production. All these
rumors are baseless. B Gopal is directing this film with vengeance.
He has given two sensational hits [Samarasimha Reddy, Narasimha
Naidu] with Bala Krishna garu in the recent past. But
he repents that he has given a disaster in the form of Mechanic
Alludu with Chiranjeevi garu. So he wants to prove
that he can deliver a record-breaking hit with Chiranjeevi garu
am very happy with B Gopal. He is like a sibling. He started his
career as an assistant in Vyjayanthi banner before directing his
first film [Prathidvani] with Suresh Productions.
is a gossip about some controversial dialogues in Indra.
want the audience to watch the film and enjoy it immensely. I
do not want to say anything about dialogues now. Let the visitors
watch the film with curiosity.
is another rumor that Chiranjeevi is playing dual roles instead
of two get-ups in this film. What do you have to say about it?
the visitors wait for the film's release to know the truth. The
film might even have triple roles (laughs).
is another rumor that a few scenes from 'Indra' are copied
into Allari Ramudu, which also has the same technicians
in the form of B Gopal and Paruchuri brothers. How far is it true?
is also yet another baseless rumor. I am a senior most producer
in this industry and I have been with the industry for the past
28 years. Nobody in this industry has the guts (dammu) to steal
scenes from my film and incorporate them into their films. Such
a thing did not happen in the past and would not happen in the
future too. Aswini Dutt is Aswini Dutt and Vyjayanthi movies is
us about Indra?
I say might come across as exaggeration but Indra is the best
film made by Vyjayanthi movies so far and it's going to create
history. JVAS (Jagadeka Veerudu - Atiloka Sundari) is a
high standard film in the industry after Vijaya vaari cinemalu
(films from the Vijaya movies banner). Indra will stand much higher
and above than our JVAS.
will see Chiranjeevi gari viswaroopam as an actor in Indra.
NTR garu did an exceptional work in the scenes of Sri
Krishna Pandaveeyam. Chiranjeevi garu gave such a kind
of unique performance for Indra. Indra is going
to be a visual-feast for Telugu film lovers. This film is going
to be a landmark in the history of Telugu cinema.
the audio of a film is released 20-30 days before the film's release.
But, you have released Indra audio 45 days before the theatrical
release of Indra. Is there any specific reason?
give a very high preference to the audio of my films. If you observe
the track record of Vyjayanthi movies, there might be some box
office failures of my movies but the music (audio) has always
been a hit. With the increasing cost of production and high budgets,
we need to promote the film using available media like print,
TV and Internet. I have observed that a couple of audios of Chiranjeevi
garu's high budget films were released 10 days before the
release of the film. I felt sad looking at that. I wanted to make
the music registered in the minds of audience. That is the reason
why I released the audio 10 days before the norm.
recorded 11 songs for this film and selected 6 best songs out
of the 11. RP Patnaik has given one song. Indra album is a musically
rich and it created records in audio sales. I view it as the first
victory by Indra.
movies do not need such heavy publicity and promotion. But you
have started publicity of the film two months before the release?
Don't you think it would create unnecessary hype?
publicity might create hype. But, this is not the first time where
I am carrying out heavy promotions. Even for Azad, we did
the same kind of publicity. Chiranjeevi is the number one hero
now and Vyjayanthi movies is the number one banner. When we both
join hands together and produce a hatrick film, its natural that
it creates a lot of attention.
year is a silver jubilee year for Vyjatanthi movies. And we kicked
off a festive mood with this film right from the beginning. Now
we are just carrying that mood to glorified heights. Indra is
a hit film in audience mind. We are only waiting to know the range
of the film after it hits the theaters. Whatever publicity we
have done for this film is just a tip of the iceberg. You will
see the real publicity in the days to come.
have announced the movie release date way back in January and
you are sticking to it now. Did you not face any hurdles to stick
to the date?
all my films, I announce a date and stick to it at any cost. We
faced lot of hurdles in between and we overcame all of them. Whatever
upsets and hurdles we faced only affected the budget in terms
of wastage. But it did not affect the quality of the film.
shot this film for 8 months and releasing it at the end of 8th
month. Even for JVAS, we shot for 8 months and released
it in the ninth month.
special reasons for casting Sonali Bendre?
Bendre is donning the character of a girl who is studying MA in
Benaras Hindu University and who is also the daughter of the Governor
of UP. She needs to have sophistication and nativity of a Telugu
girl in UP state. Almost all the top Mumbai heroines have worked
in Vyjayanthi banner. And Sonali Bendre joins that list. Sonali
Bendre is the best, disciplined and well-mannered girl among the
heroines I have worked with so far.
heard that Arti Agrawal is playing a negative role?
have to wait and see it on the big screen to know if the character
has extreme negative qualities or mixed qualities. I do not want
to reveal it now.
came up with the title Indra?
two months of shooting, I arrived at the title 'Indra' and it
was instantly approved by Chiranjeevi garu. For Choodalani
Vundi, Chiranjeevi garu suggested the title.
are making three films now. How are you managing that?
only profession I know is filmmaking. I don't know any other business.
I am becoming more productive and effective in what I enjoy doing
the most by doing multiple films. I work for 19 hours a day and
hence I am able to do full justice to all my projects.