Bharadwaja is known for his frankness in the field. Everybody
in the Industry calls him 'Annayya'(Big Brother). He is also branded
as the labor leader as he takes care of the union issues in Telugu
film industry. Idlebrain.com has met the humble and forthright
director at LJ Studios, as the recording of 'Ramma Chilakamma'
is going on. Here are the excerpts of the candid interview.
Tell us about your background
have come from a filmy background. My father is Tammareddy Krishna
Murthy garu, a film producer. He produced lots of films with NTR,
ANR and Sobhan Babu. Lenin Babu, my brother was a director. I
was an engineer by profession. I was working in an irrigation
was never interested in films. I never used to visit studios.
I have become a producer, accidentally. Then I produced a few
films. Later on I started directing films as I was not satisfied
with the production. I have done seventeen films so far. 'Ramma
Chilakamma' is my eighteenth film.
is your first film?
Rayudu' is my first film as a producer. For Chiranjeevi too, it
was first film as a full-fledged solo hero. My second film was
also with Chiranjeevi, i.e. Mogudu Kavali. Kothala Rayudu was
a 100 days film and Mogudu Kavali was a silver jubilee film. I
produce Chiranjeevi's first 100 days and 175 days films.
did you sport Chiranjeevi for these films?
that time, Chiranjeevi was doing small roles. I found a spark
in him and decided to cast him as a solo hero in 'Kothala Rayudu'.
And he proved himself. I don't say that I have done a great favor
to Chiranjeevi by casting him. At that point of time, he suited
my budget and it worked. My instinct at that point of time proved
correct and the rest is the history.
are the heroes introduced by you apart from Chiranjeevi?
Chandar (Maro Kurukshetram), Suman (Iddaru Kiladilu), Anand, Prithvi
and Srikanth are the heroes introduced by me. The second films
of Rehman (Manmadha Samrajyam), Prakash Raj, JD Chakravarthy are
also done by me. Malasri's first film as heroine was 'Manmadha
Samrajyam'. She went on to become number one in Kannada industry.
I may not be a successful man. But I am successful in casting
the right people.
is your first film as a director?
first directorial venture was 'Manmatha Samrajyam'. Second one
is 'Alajadi', which was an instant hit. Then I had directed more
films, out of which Pachani Samsaram and Swarnakka were good commercial
hits. I had the biggest financial set back in the form of 'Veta
went wrong with 'Vetagudu' (It is a remake of Hindi film 'Baazigar')?
was purely because of delay in the production. It is supposed
to be wrapped up in 3 - 6 months of time. But it took one and
half year in making. Hence the charm in the film is lost as the
subject became stale. The hero (Raja Sekhar) has given seven continuous
flops prior to 'Vetagadu' release. Hence, the openings for this
film were dull. After seven year, I don't want to blame anybody.
Everyone knows what has actually happened.
are branded as the rebel in the industry and called as 'Union
Man'. How did you earn that tag?
the year of 1993, there was a strike due to the divide and difference
between Hyderabad Telugu film industry and Madras Telugu film
industry. Hence the shooting of the films was stalled in AP.
that point of the time, I was thrown in to this dispute. D Suresh
Babu was a studio owner (Suresh Productions). Venkat was a studio
owner (Annapurna Studios). Shyam Prasad Reddy was a studio owner
(Sabdalaya). These three people are very good friends of mine.
They are interested in getting the Telugu film industry to Hyderabad.
But they cannot actively participate, as they would be accused
of doing so to protect their own interests (feeding studios).
Hence they needed somebody, who is not a studio owner, to shield
them. They caught hold of me. I was also emotional and genuinely
interested in getting Telugu film industry to Hyderabad.
want a 'local man' to take the charge of situation. We had a bad
time during that struggle. We were humiliated. As a normal man,
I can take all that humiliation. But for Suresh Babu and Venkat,
who are born with silver spoons, its too severe for them to take.
today, I can proudly tell that it's four of us, who are responsible
for moving Telugu cinema Industry from Madras to Hyderabad. Since,
we have made the industry shift from Madras to Hyderabad, it is
my responsibly to protect the same.
my childhood, I was interested in labor problems. My father was
a communist and I was a union member in student union federation.
Because of that reason, I was attracted towards union problems.
The labor people here are innocent. They trust me a lot. For the
past eight years, I have been attending to their problems and
solving them. I am educating them.
I know the producers too, I have become a kind of bridge between
the producers and labor. By that way, I used to give a mutually
amicable solution to the problem. But for the past two years,
I have distanced myself from these issues. But this year, I was
again forced to plunge into it (Prakash Raj issue).
your opinion on Prakash Raj getting banned by MAA and his fast-unto-death
the president of AP Director's association and a part of AP Film
chamber of commerce, I should not comment about the same. It is
MAA's (movie Artist Association) internal matter. We have got
no right to question that.
I personally feel that, they should not have humiliated a fellow
member Prakash Raj like this. He might have done a mistake. He
should be punished for this. But he should not be humiliated in
such a way that he should quit acting in films for six months.
Personally, I don't appreciate the kind of humiliation Prakash
Raj is subjected by MAA. But as a president of AP Director's association,
I will also ban him. We are waiting for the decision to be taken
on 18th of May and we will all implement the same. (The decision
was taken not to Ban Prakash Raj on 18th of May).
did you change the name of the banner?
started off my production house on the banner of 'Charita Chitra',
which is named after my daughter. After the debacle of 'Vetagadu',
I closed my office and quit the film industry. I even went abroad
to settle down. But I could not stay back for long from film industry.
I came back and reverted the banner's name to 'Ravindra Arts',
which is my father's banner and started the film 'Swarnakka'.
It was an instant hit. Later on I made 'Sanchalanam', which was
a mild setback. After that, I did 'Suri', which was a total washout.
went wrong with Suri?
was no planning for the film. It was started as a small budget
film. Later on the number of working days was increased and rolls
exposed were spread over. The cost of the film went up, automatically.
accused that he was not credited for his work in the titles as
he has done screenplay, story and dialogues for the film
length of the film was too much and there was no time to put up
the titles. To be truthful and frank, I did not have money to
put the titles. Doing titles of the film would cost me around
50 to 60 thousands. I did not even have money to put in a 'Nede
Vidudala' paper advertisement for the film on the release day.
knows that Chakri has given story-screenplay and dialogues for
the film. It was my cost cutting exercise that took out the titles.
Will I gain anything by taking away the credit from him?
was very angry with Chakri. I would have removed his name. But
I am not that type. I had no money. But none of these guys come
forward to offer me some help. I did invest money for both Hindi
and Telugu versions. Now, the differences between us are sorted
thought that Suri was postponed, as I did not see any ad in the
never postpone the release date. Weather I have money or not,
I make sure that all the prints will be delivered on the release
day. The moment I fail to do the same, I will quit the industry.
you want to produce the film after your 'Suri' experience?
I don't think I can produce any more films. I have plans to make
a film with Chiranjeevi and Nagarjuna each. Those films would
be made in association with KC Sekhar Babu (producer of Ramma
Chilakamma). As soon as the subject is ready, we will start the
is easy? Directing own film or other's film?
other's film is easy. Lots of tensions are relieved. No problem
of selling the film or getting the finances. The producers of
my films know my style of filmmaking and know my output levels.
So they will not blame me later if something goes wrong.
are good reports of 'Ramma Chilakamma'. What are your views on
a totally different subject. This kind of films was made twice
in the past. One film is Chiranjeevi's 'Kothala Rayudu' and other
one is Pawan Kalyan's 'Gokulamlo Seetha'. This film shows that
even baddies does have sentiments. It shows the human angle of
bad guys. It's a very difficult subject to handle for a director.
I think I have done my best. For Sumanth and me, this film is
going to be a comeback film. It all depends on how audiences receive.
us about 'Entha Bagundo'
Bagundo is a new subject for me. I started off my career with
youth films(Kothala Rayudu) followed by family subjects(Pandanti
Samsaram). Then I changed my style to revolutionary and social
films(Swarnakka). Entha Bagundo is an out and out comedy flick.
Out of all the films directed by me, only 'Padanti Samsaram' had
a comedy track running. This film is a 100% comedy film. There
is Brahmanandam, Kovai Sarala, Bharani and AVS in this film. It's
a challenge for me. It's like taking a test for me at this age
as I am touching the subject, which I have not done before. Laya
is doing double action in this film.
'Ramma Chilakamma' a remake?
remake. We bought the rights. But I am projecting it as a straight
film to avoid unnecessary attention. The film 'Entha Bagundo'
is a straight one. I have given the concept of the film. Akella,
Sainath, Rajendra Kumar and Krishna Vamsi have developing Story.
are your future films as a director?
don't have plans to direct any film after 'Entha Bagundo' unless
I get a great subject.
old are you?
you think you should be taking rest in this hot summer instead
of straining yourself?
am still working. You have seen my schedule today. I don't think
I can take rest. I do put into efforts for 14 to 16 you're a day.
do you think is the best hero in the current trend?
can talk something about Chiranjeevi, who works hard even after
getting so much of image. In his beginning days, we were roaming
together. He used to sleep in my office. I used to sleep in his
room. When we were shooting a song on him for 'Mogudu Kavali',
he asked for kneecaps, as he has to apply his knees to dance.
I could not provide him, as they were not available. His knees
started bleeding and he did not stopped working. He worked till
the morning with bandages on his knees.
is putting same kind of efforts even now, after twenty years.
His sincerity and dedication towards his work has not changed
even after he became a Mega Star. Still he is struggling hard
to keep up his image as the number one.
another aspect, Pawan Kalyan has none to beat him. Every hero
in the present scenario involves in all the aspects of movie making.
Pawan believes in himself. He doesn't want the best technicians
to work with him. He knows what he is doing and he picks up the
small cadre people and grooms them. He is doing it and proving
himself right by giving hits. Whereas, other heroes want the best
of the technicians and involves in every aspect of film making
and does not give the out put. For other heroes, the requirement
is more and output is less, where as Pawan Kalyan could able to
deliver the goods.
heroes who cannot give hits, but keep on involving in movie making
should keep quite, instead. I may be wrong and my statement might
hurt them. The unnecessary involvement by heroes is one of the
reasons why so many films are failing.
you think the Telugu cinema is in doldrums now?
industry was in the same state since its inception. The capacity
of Telugu cinema is delivering 12 hits per year. The audiences
cannot take more than that. There were 12 hits when we had 30
movies a year coming up. There are 12 hits even if 200 movies
released a year.
is the film you liked the most in the recent past?
Kavali. I think there is no other film that can beat 'Nuvve Kavali'
in the past one decade. Another reason for its success is that
it's a clean film. I don't know why these commercial directors
insert vulgarity by having double entendres, exposing of heroines
and having obscene movements in the songs. The producers who resort
to these techniques can start prostitute houses running instead
of making films.
If a vulgar film becomes a hit, others immediately start making
vulgar films. Why can't these producers follow the success of
'Nuvve Kavali'. SV Krishna Reddy has given so many hits. All his
films are clean ones. I have not seen any vulgarity in Pawan Kalyan
films too. I don't know what sort of pleasure other people have
by putting vulgarity in their films.
are your favorite directors?
childhood, I used admire Bharati Raj. I also like Mani Ratnam.
I wanted to make films like that. But I never did. Only 'Alajadi'
went a little near to their standards.
don't we get another Bharati Raja and Mani Ratnam from Telugu
filmdom? Do we lack creativity unlike Tamilians?
people have lots of pride and self-respect. You need to run from
pillar to post to get a chance to direct a film. The industry
is pretty unorganized. There is one scriptwriter, one director,
and one screenplay wright. You need to convince the Hero with
proper story and screenplay. Now, it is become increasingly difficult
to convince hero with a readymade story and screenplay. Where
as in Tamil, those guys do not shy from going to each and every
person and try to impress them with their script. That's why Tamil
directors are more successful.
our Telugu people have a weakness. We don't recognize our own
people. But we give undue importance to the people from other
languages. That is there in Telugu film blood.
Tamil, there is a creative and linguistic culture. Each and every
director and assistant director out there is capable of writing
his or her own dialogues and screenplay. They have very good oratory
skills and are pretty good at narrating stories. That's the reason
why you find most of the Telugu people shying away from giving
good speeches in Public areas. In Tamil, you find even chota leaders
do posses exceptional oratory skills. In Telugu, there are no
more than 20% of the directors who can write dialogues for their
the reason why our heroes get floored to Tamil directors.
you think we are losing our creative directors like Ram Gopal
Varma and Krishna Vamsi to bollywood?
Gopal Varma and Krishna Vamsi are the best directors among the
current crop. These guys understood the technique of mesmerizing
the audiences with sound and visuals in this digital age. Unfortunately
Ram Gopal Varma shifted to Hindi field. Now, Vamsi is doing some
Hindi film. He might comeback or he might not come back. I am
not willing to talk about other Telugu movies directors as there
is no difference in me directing a film or them directing a film.
is another reason for this. Once you enter the Bollywood, the
reach is different and the remuneration and recognition is far
is singing in your films? Telugu or non-Telugu singers?
am making sure that all the singers in my films 'Ramma Chilakamma'
and 'Entha Bagundo' are genuine Telugu singers. I personally don't
like the pronunciation of non-Telugu singers. You have heard the
songs of 'Ramma Chilakamma'. Don't you like the voices of telugu
people in those songs? I follow what I preach.