Rahul (Nitin) falls in love with Priya (Nitya) at the first sight. Both of them alight a flight at Delhi to Hyderabad, but is diverted to Goa due to bad weather. They fall in love with each other in Goa. Rahul realises an important thing when they finally land in Hyderabad. The rest of the story is all about how Rahul solves the problem and weds Priya.
Nitin looks completely different in this movie. He is matured as an actor. He tried to be himself and completely justified his character. He has succeeded in getting the minute nuances work with his performance. Nitya Menon continued it from where she left in Ala Modalaindi. She is cute and natural. Ajay steals it from everybody whenever he gets a meaty role. In this film too, he made sure that he adds value. Ali is entertaining in a cameo. Nagineedu is good in a vital role. Sindhu Tolani, Satya Krishnan, Supreet and Ravi Prakash are adequate.
Story - screenplay - direction: Director Vikram pens an interesting story with a ‘brother’ conflict point. He handles the screenplay well and joins all the dots at regular intervals. He handled lots of scenes in first half with dexerity. The characterization done to Nitin and Nitya in the first half is unique and lovable. However, Vikram couldn’t handle the second half the same way. The character of Ajay appears confusing as it vaccilates between being a passionate family man and phychotic revenge seeker.
Other departments: Cinematography by PC Sreeram stands out in this movie. Visually the film is very rich. Songs scored by Anoop Rubens and Aravind Shankar are excellent (with Kodi Baye song being the highlight). Background music by Anoop is excellent. Dialogues by Ramesh Samala are apt. All songs are pictutized in an excellent manner. The stunt sequences are well choreographed. Art direction by Rajiv Nair is another plus. The unit has put a lot of effort in getting right locations (I haven’t seen such a good flight take off and landing shots in Telugu films recently) Producers Sudhar Reddy and Vikram Goud made sure that they didn’t compromise on budget as entire film looks grand.
Analysis: First half of the film is nice and classy. Second half is ok with commercial twists. The narration of the film is slow. Plus points are good characterizations, nice screenplay, cinematography and music. A compact second half would have been good. Nitin is in his elements in Ishq. Ishq is likely to bring the much needed success to Nitin. You may watch it.
Aravind Shankar interview
reviews of previous films
Oh My Friend