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Movie review - Neetho
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Jeevi rating: 2.75 (Two and three quarter)
Banner: Usha Kiron Movies
Cast: Surya Prakash, Mehek
, Sunil, Brahmanandam, Tanikella Bharani, Prakash Raj, Delhi Rajeswari, Chitram Seenu, Dharmavarapu Subramanyam, Ahuthi Prasad
Music: Vidya sagar
Dialogues: Viswanath
Art: Anand Sai
Camera: Chota K Naidu
Editing: Kotagiri Venkateswara Rao
Fights: Vikram Dharma
Story - Screenplay - Direction: John
Producer: Ramoji Rao
Release date: 27th June 2002



Madhav (Surya Prakash) is an orphan and a new entrant into a local college in Hyderabad. He spots the college beauty Shalini and falls in love with her at the first sight. Madhav is a levelheaded guy with cool attitude where as Shalini is a short-tempered lady.

She indulges in a fight with an eve teaser and thrashes him with a soft drink bottle. Father of that eve teaser turns out to be a faction leader in that area. When Madhav goes to that faction leader to teach him a lesson, it is revealed that Madhav is none but the son of Manohar (Prakash Raj), the richest and most successful Industrial tycoon of the country.

In the flash back it is shown that Manohar arranges a 'swayamvaram' kind of thing for Mahdav to select a bride for himself. Madhav feels that all the girls who have come there want to marry him because he is the son of a billionaire. He wants a girl to love him for what he is but not for his money. Hence, he requests his dad to leave him for a year so that he joins in a college in Hyderabad as a normal student and selects a girl who loves him for what he is.

But none of his friends including Shalini, know the background of Madhav. Shalini rejects Madhav outrightly when he proposes to her. She says that she is grateful to Madhav for his help in getting rid of the eve teaser harassment and that it does not mean that she should love him. Then Madhav asks her to act as his lover for 30 days and he hints that she would automatically fall in love. Shalini accepts the offer and starts acting as his lover for 30 days.

After the period of 30 days, Shalini tells Madhav that she is not in love with him. But in her heart, she has love towards him. But she suppresses her heart with her preconceived notion of not falling in love.

After a lot of rethinking and consulting with her parents, she decides to express her love to Madhav. But by then, she comes to know that Madhav is the son of a billionaire. She thinks that he might feel that she came back to him after realizing that he is the heir of a business tycoon. Would these lovers unite or not is the point that is dealt in climax.


Surya Prakash: The USP of this film is Surya Prakash with the tag of 'Son of K Raghavendra Rao'. He looked quite awkward in the posters of the film, which gave kind of negative impression. But, when you watch him on the big screen, he looks pretty decent though he looks more matured than his age with thick eyebrows and broad forehead. Acting wise, he is good. His dialogue delivery needs some modulation and variation. It's too monotonous. But, he suited the character to the tee and did justice to the role given to him by portraying fine expressions.

Mehek: She is probably the most lissome heroine after Sonali Bendre in Telugu films. She did well. She is extremely good at dancing. She can move her body in any direction in a split of moment with the ease of a classical dancer. She also puts fine expressions on her face according to mood of the song while dancing.

Other actors: Sunil is definitely the scene-stealer of the film with his comedy. Rajiv Kanakala did the role of bakra who is cheated by Sunil for petty money and gifts. This comedy is nicely intervened with the main storyline. Prakash Raj did his typical over-protective father kind of role in this film.

Technical Departments:

Story: Dale Carnegie wrote in a book titled 'How to win friends and influence people' that 'if you want to become somebody … just act as if you are already in that position … then you can achieve anything'. In this film too when the heroine starts acting as a lover, she really falls in love. The basic storyline of the film is very good.

Screenplay - Direction: Screenplay and treatment is fresh in the first half. But the director lost grip of the proceedings in the second half. John has got good creativity and freshness in the direction and taking of shots. But the authority over narrating the story interestingly is missing.

Dialogues: Dialogues by Viswanath are apt for the scenes. He has good grip on comedy dialogues as well.

Music: Another best asset of the film is excellent tunes. Though three of the songs have inspired music, Vidya Sagar made sure that each song is a gem. And they are knitted well into the film as situational songs. Background score is also very impressive. This film might mark the return of Telugu music director Vidya Sagar back into Tollywood.

Photography: The main asset of the film is excellent photography by Chota K Naidu. Each and every frame of the film is picturesquely canned. Excellent locations added the necessary glitter to the silver screen.

Analysis: First half of the film is promising. But the second half takes a severe beating with dragged scenes and snail-paced narration. This film is an average to below-average fare for class audiences. But masses might not like it. This film launches Surya Prakash as a promising hero. The director succeeded in giving Surya Prakash a few scenes that can give scope for a hero to do different kinds of histrionics. Usha Kiran movies has the most promising advertising media it its hand in the form of 'E TV'. We have to wait and see if that publicity changes the fortunes of this otherwise ordinary film.

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