Kammula - the director of Dollar Dreams - is making his second
film 'Anand' on his home banner 'Amigo Creations'. NFDC is
giving 50% of the funding to this film and it is also presenting
this film. Here are the details of 'Anand'.
extends to the audience the philosophy of romanticizing the
simple things in life. It deviates from the larger-than-life
love stories and intends to capture moments, events, and feelings
of real people, in a real world, but with a dreamlike narration.
It attempts to bring a breath of fresh air to Telugu cinema.
film hopes to take people back to the days of simple and enchanting
cinema, the kind that was held dear by legends such as Hrishikesh
Mukherjee. Its lilting music contributes to the mood of the
film, and is sure to leave audiences with pleasant memories
and hummable tunes.
National Film Development Corporation of India was established
to encourage good cinema in the country. It's primary goal
is to promote an integrated and efficient development of the
Indian film industry, and to foster excellence in cinema.
Over the years, NFDC has funded/produced more than 300 films
in various Indian languages. The films have been widely acclaimed
and have won several national and international awards.
NFDC is known for backing art/ parallel cinema, and has supported
the efforts of directors such as Shyam Benagal, Ketan Mehata,
Meera Nair, Aparna Sen and Govind Nihalani. By associating
with Anand, NFDC is joining hands with Sekhar to make a wholesome
Tandon is presently the General Manager of the NFDC. Other
posts he has held in the past include Deputy Director in the
Directorate of Film Festivals, Ministry of Information and
Broadcasting, Deputy General Manager of NFDC, heading the
regional office of the corporation at New Delhi, and director
of the 10th International film festival for children and young
people at Hyderabad in November 1997.
he is senior news and current affairs anchor on doordarshan,
and a broadcaster on All India Radio. At various stages in
his career, he has also been a banker, a theatre critic and
a music critic.
has been associated with theater as an actor and director.
He has acted in over 80 productions, and has directed more
than 20 productions, including plays by William Shakespeare,
Jean Racine, George Bernard Shaw, Noel Coward, Niel Simon,
Tom Stoppard, and Indian writer such as Gurcharan Das, Poile
Sengupta and Nicholas Kharkongor.
Kammula graduated from Osmania University in Mechanical
Engineering, and completed his Masters degree in computer
science in the US. He worked in the IT industry for about
3 years before joining film school for his MFA (Film) degree
at Howard University, Washington DC. During this time, he
worked on a number of films (short and feature length) in
Hollywood and otherwise in various capacities, as a production
assistant, continuity person, gaffer, assistant director,
cinematographer, and director.
first film Dollar Dreams, was an issue-based film about the
exodus of software professionals from Hyderabad, in search
of big dollars. Dollar Dreams bagged the prestigious National
Award (Swara Kamal) for the best film by a director in the
year 2001. The film was screen in the Mumbai film festival
and was distributed by Twentieth Century Fox.
Sekhar Kammula, Sekhar's brother, is the joint Managing
Director of Amigos Creations, and was co-produce of Dollar
Kumar has more than twenty years of experience in the
field of cinematography. He has worked with stalwards like
Satyajit Ray and assisted renowned cameraman Lok Singh for
about five years. He has been the cameraman for a number of
blockbusters in Telugu. He has to his credit films like Ammoru,
Ankusam, Agraham and Prema Pallaki, among others. His special-effect
photography for Ammoru placed him amongst the top cinematographers
in the state.
Mukherjee is originally from Kolkota, from where she moved
to Mumbai to take part in an acting workshop. In the span
of a year, she has been part of many high profile advertising
campaigns, some of them directed by Prahlad Kakkar, such as
Neelkamal furniture, Parachute hair oil, Fair and Lovely,
and Ayush hair shampoo. This will be Kamalinee's second feature
- she makes her debut in Revathy's as-yet untitled film, co-starring
Shilpa Shetty, Abhishek Bachchan and Salman Khan.
is an upcoming film star down South. He has had a lot of experience
doing films such as O Chinnadana, Vijayam and Appudappudu.
Raja has also been involved in acting workshops in the US.
He is currently acting in one of the biggest projects in the
Telugu film industry, called Arjun, co-starring Mahesh Babu
and Keerthi Reddy.
Press meet details:
GM Sunit Tandon said that people
do misunderstand NFDC's films as art, depressing, rural films.
He mentioned that NFDC co-produced film like Gandhi, which
entered and won even Oscar award. NFDC also produced entertainment
oriented project like 'Jaane Bhi Do Yaaro'. He said that script
of 'Anand' is entertaining and refreshing. He said NFDC is
open to all filmmaker to approach them and get their projects
Sekhar Kammula said that 'Anand'
was his thesis script at Howard University. He said that it's
a simple with romantic touch. Shooting of this film would
start on 30th of November and would be completed in a single
schedule spanning 60 days . This film would have 6 songs.
Sekhar said that he wanted to cast a Telugu speaking Telugu
girl in Anand, but could not find a girl who is willing to
act in Telugu films though he searched all most all colleges
in Hyderabad. Hence he opted for a non-Telugu girl Kamalinee
Mukherjee. And she is given the bounded script and a crash
course on Telugu language. 'Anand' is expected to release
in Summer of 2004.
Raja said that he came from theater
background. And Anand is a true to life film. He said he was
very much interesting working directors like Sekhar Kammula
and accepted the proposal with out even reading the script
once Sekhar approached him. He also added that every woman's
dream would be having a man in their life like 'Anand'.
Anish Kuruvilla said that Sekhar
Kammula is making a film that a regular commercial Telugu
film producer cannot relate with. He said that Anand would
be reminding us the golden oldies made by Rishikesh Mukherjee.
He also mentioned that Telugu films are taking the middle
class core values away from them by showing unrealistic world.
He said that Anand would focused more on core value system
of middle classes.