of the film producers are not in a better position than C
The recent suicide attempt by Narasimhudu producer
Chengala Venkat Rao should be treated as an alarm bell for
all the other producers. I can confidently say that most of
the Telugu film producers are in no better situation than
what Chengala Venkat Rao is in. It was C Venkat Rao's answerability
to public as a responsible MLA that prompted him to attempt
suicide. If you checkout the assets of certain famous producers
of Telugu cinema then you would realize how this hero-director
dominated system made a dent to producers' money.
of the Directors-Heroes treat producer as an outsider
The crux of the problem lies in over budgeting and skyrocketing
remunerations of heroes and directors. Most of the heroes
and directors are treating producer as an outsider. They are
keeping producer outside their circle of trust. The director
should take producer into confidence so that it would help
the whole process of filmmaking.
and irresponsible negative exposure by certain directors
A few directors are taking as much liberty as exposing 3.5
lakh feet worth negative reel to make one film. The film which
we see on screen consists of around 15 reels (15,000 ft).
It is a thumb rule that the final footage to the wastage ratio
should be 1:4. A decent film should be made within 75,000
ft exposure. An exception could be made for high budgeted
films to use exposure up to 1.25 lakh ft. Using 3.5 lakhs
feet of negative is atrocious. It costs negative reel of good
quality around Rs.25,000 per 1000 feet. Using 87.5 lakhs of
rupees just for negative reel is absurd.
heroes should not force producers
Certain heroes are sensing that the movie would go for a toss
and they start demanding producer to pay up full remuneration
(which is very high by any standards) failing to which they
would stop dubbing for the film. There are even certain people
who kept boxes at their home as security to remuneration.
It is high time for certain heroes to do 'self-questioning'
(aatma vimarsa) regarding these kinds of demands.
heroes should do what they are supposed to do - that is to
Till 10 years back, producers used to have control over the
reigns of production and script work. Now a days, certain
heroes think that what would be the use of producer if hero-director
could produce it. That way certain heroes started home productions
and paid price for it. Heroes should do what they are supposed
to do. That is to act in the films. They should not interfere
into things like budgeting and other activities that are meant
for producers to do.
should also be blamed
The producers themselves are to be blamed at this pathetic
situation. There is no unity among most of us producers. Most
of the producers are bypassing morals and ethics by luring
heroes and directors who already committed to other producers
by paying far higher remunerations than others.
has the heart of gold
NTR is a magnanimous hero. He shown tremendous maturity by
paying up all the remuneration of 3 crores back to the producer.
That incident shows that NTR has the heart of gold, that's
too at the age of 22. Chengala Venkat Rao failed to asses
the economics of Telugu cinema. Hero NTR gave 3 consecutive
flops and he made Narasimhudu with huge budget which is much
bigger budget than his previous three films. He should know
how much a hero commands in the market when his three successive
films were failures.
AS Ravi Kumar
Ram Gopal Varma 2
Ram Gopal Varma