Gharshana show time in Rworld

Hyderabad 21st July - 2004

Reliance Infocomm in a unique high technology multicity videoconference today announced, that it has joined hands with the producers of the new blockbuster movie 'Gharshana' featuring Telugu superstar Venkatesh. As per this association, the Reliance IndiaMobile customers in AP and across the country will be able to watch trailers, download wallpapers of their favorite stars of the movie through the data application suite R World. The videoconference held at the state of the at Reliance Web World connecting journalists across Hyderabad, Vishakapatnam & Vijayawada was hooked to Mumbai city as well for an interaction with the company officials.

An application called 'Gharshana' has been created under 'New Arrivals' section in Rworld which displays links such as 'plot', 'win prizes' contest in Rworld can win prizes in the form of tickets to the movie, audio CDs & cassettes and a bigger prize in video chatting and a handshake with the star cast of the movie. In addition new customers buying RIM pre paid will also get assured movie memorabilia. The initiative is being promoted though various outdoor activities like hoardings across AP, in film branding, kiosks at Reliance web world et al.

"We are delighted to introduce the first Reliance IndiaMobile Showtime event to AP" said Mr. Balachandran, CEO - AP Circle, Reliance Infocomm Ltd. "This initiative has been possible due to the capabilities of our advanced CDMA technology which enables us to provide high speed data applications like RWorld. Thus, Show Time provides a high technology but easy access platform for our customers to enjoy entertainment, as well as a panorama of exciting engagements like contests with the world of show business" He added

"Wish this association with Reliance had come earlier …Missed out on some good publicity. But like they say better late than never…. Said Gautham - Director of Gharshana

Reliance IndiaMobile Show Time is a platform that offers customer's newer opportunities to engage and interact with celebrities, win prizes and participate in several exciting contests across India. Over the last 10 months, Reliance IndiaMobile has been able to identify and associate with some box office hits like Hrithik Roshan's Koi Mil Gaya, Shah Rukh Khan & Priety Zinta's Kal HO Na Ho, Sanjay Dutt's Munnabhai MBBS, and very recently Amitabh Bachchan's Khaktee. Besides these, there have been successful tie-ups with movies like Waarish in Bengali, Virumandi in Tamil and Bisi Bisi and Ranga SSLC in Kannada. Now, as part of the first Show Time event in AP, Gharshana joins the big list.