Sai Korrapati - producer of Eega has bought the theatrical rights of Life is Beautiful for Ceded, Tamil Nadu and Karnataka by offering a fancy rate. He is going to release LIB with 25 prints in Bangalore by spending a lot on advertising. Sai Korrapati who has proved his worth as a movie promoter by giving maximum publicity to Eega and Andala Rakshasi is going to make sure that it will get deserved attention in Bangalore and Tamil Nadu. Life is Beautiful is releasing on 14 September.