Hyderabad, India, November 30, 2010: If Kalyan Jewellers is the epitome of classic gold retail in the southern Indian region then get set to find plenty of it in its 21st store in India. The Rupees 3000 crore Kalyan Group is about to open its biggest Kalyan Jewellery store spread across 15000 square feet dedicated solely to its finely crafted Gold, Diamond and Platinum brands in Hyderabad. Megastar Nagarjuna will be the face of Kalyan Jewellers brand in AP.

Making the announcement T S Kalyanaraman, Chairman and Managing Director of Kalyan Group said “We are delighted to have Megastar Nagarjuna as our brand ambassador. He is known for propagating quality cinema with clean entertainment. His movies not only rise above the typical commercial movies but also enhance our heritage, rich tradition and family values and these characteristics beautifully weave into our brand ethos.”

The new store, located at Panjagutta the most exclusive Jewellery address in the Hyderabad, will carry the entire line of Kalyan Jewellery high Gold, Diamond and Platinum collection, which will bear its signature stamp on special cut diamonds among the rest.

Megastar Nagarjuna said he is equally excited by the new partnership. Kalyan Jewellers retail collections offers a little bit of everything for everyone. Its collections are impressive and include many elements that reflect not only the rich Indian family tradition but also its centuries old cultural heritage. The Megastar has completed the shoot for the Kalyan Jewellers print, television advertising campaign. The ads will be unveiled in December. Nagarjuna joins the star-studded lineup of brand ambassadors Mammootyy, Parbhu and Shivrajkumar.

“This store, which will be our 21st is planned to open on December 16, 2010, will allow us to expand our brand reach to highly fashionable and traditional Jewellery consumers in this region. Our customers will have the possibility to discover the Kalyan Jewellery universe – a universe which combines tradition, innovation and remains true to the unique know-how of our craftsmen with over 200,000 designs in yellow ,white gold, and gemstones for ladies and men, along with our latest designs and separate jewelry items in the active product line..” TS Kalyanaraman, Chairman and Managing Director of Kalyan Group said.

The Hyderabad store will have an open, hip look that invites curiosity and exploration. It will feature a dedicated staff and area for buying old gold, jewelry, diamonds, watches and collectibles, offering the best price in the metro area..

The Noted Jewellery retailer has a chain of 20 stores spread across the states of Kerala, Karnataka, Tamil Nadu and Pondicherry. Kalyan Group plans to open 21 more stores by end of 2011 which include 7 new stores in the state of Andhra Pradesh.

After being in the Jewellery export activity for nearly half a century, the company decided to enter retail business in 1993 and has since been expanding its presence in the retail Jewellery business spread across 4 states in India. Kalyan Group is a holding company for the brands of Kalyan Silks, Kalyan Sarees, Kalyan Jewellers and Kalyan Collections.

Kalyan Jewellers leads the industry’s fight against malpractices in gold quality and pricing through its “Fight against Impure Gold” campaign. It is also pioneered fixed pricing policy for products and the first company to introduce rate tag in retail Jewellery business

Kalyan Jewellers recently launched diamond, kids and wedding collections. It will soon roll out vintage collections an extensive selection of typically hand-crafted designs offered in numerous metals, sizes and gemstones. “What we are trying to offer is something very distinct and different from what everyone else has” Kalyanaraman added