Shruti Haasan has been signed as the new brand ambassador of Kalanjali. She has replaced Deepika Padukone who was endorsing the brand for the past few years. So far, Shruti Haasan had endorsed brands like Cornetto and Videocon Home Appliances. This is the first time that Shruti Haasan has endorsed a saree brand which is hugely popular in Andhra Pradesh. Her brand value has shot through the roof after the success of Gabbar Singh and this might just be the beginning for her. This year is turning out to be quite fruitful with plenty of producers lined up for her dates and brand endorsements. She has signed two films including Ravi Teja's Balupu and Prabhu Deva's film which is a remake of Nuvvostanante Nenoddantana.