21st Century Lions Cinema
Premayanamaha
Love is God

Cast: Saandip, Kausha Rach, Ramchandra, Tanikella Bharani, Gundu Hanmantha Rao, Sudha, Delhi Rajeswari, Prithvi, Raneswari, Haranath Policherla & Dasu Vikram (special appearance)

Crew:
Camera: Shamdat
Music: Ramesh Erra
Editing: V Anki Reddy
Lyrics: Chandra Bose
Fights: Horseman Babu
Choregoraphy: Shankar, Nataraj, Nixon
Art: Rajesh Touchriver
Script: Vamsee
Producers: T Dayanand, Vidya Shankar, Amarnath Dowda & Haranath Policharla
Story - Screnplay - Direction: Shivram Apte

Audio release of 21st Century Lions Cinema's first Telugu film 'Premayanamaha' was organized at Padmavathy Temple in Srinagar Colony at 11 am on 1st November 2003. Since the film deals with the love story of the son of a temple's priest who visits USA, the producers have chosen Temple as audio release venue.

This film launches Saandip, who is a popular playback singer as hero. It also introduces Kausha Racha in Telugu as heroine. She started her career as dancer in Mumbai film industry 3 years back. She was also part of dancers for a few Telugu songs pictured on the likes of Mahesh Babu, Uday Kiran, Tarun etc. This film is being produced by 4 NRIs. Shivram Apte, who worked as assistant director for Calcutta Mail film is making his debut as director through 'Premayanamaha'.

Allu Arvind, Aswini Dutt and Tammareddy Bharadwaja were invited as the guests. Director K Raghavendra Rao performed Pooja for this occasion. Incidentally, this is the first public appearance of K Raghavendra Rao after he was operated.

Speaking on this occasion, hero Saandip said that he is feeling lucky to enact as a hero for the songs sung by the likes of Hariharan and Shankar Mahadevan. He thanked the producers and the director for choosing him as hero. He said that singing is his passion and he would continue as playback singer while acting in films.

Heroine Kausha said that she has been worked as a dancer in Mumbai film industry for the past three years. And her life story has striking similarities with that of Urmila character in Ramu's Rangeela film. She thanked Shivram Apte for choosing her as the heroine.

Music director Ramesh Yerra said that he is been in this film industry for the past 15 years. He scored music for a few TV serials. This is his first film as music director.

Director Shivram Apte said that he worked for lots of TV channels like Gemini, Doordarshan and Zee in the past. He worked as cashier for Anthapuram film that was produced by Gemini Kiran. At that time he learnt the technique of making movies. Later on he worked as an assistant director for Calcutta Mail film that was produced by Allu Arvind and Aswini Dutt. While working for that film with Ravi K Chandran, he picked up Shamdat as cinematographer for this film. Shivram said that K Raghavendra Rao is his inspiration as a director.

Shivram said that audio of any film is like a visiting card. And people would decide whether to watch film or not by listening to music. He also said that there is a lucky coupon in the audio cassette and 4 lucky winners would get an opportunity to visit USA. The producers would sponsor the to and fro flight fare and the winners should obtain visas on their own.

Saandip, Sunitha, Bunty, Raghu Kunche, Chandra Bose sang a song each at the audio function. Sunitha anchored this event. Aditya music manufactured the audio.