Rajendra Singh Babu - who made films like Prema Yuddam in the past - is introducing his son Auditya through a film titled 'Prem Nagar'. Rakshita is paired up with him. Rajendra Singh Babu is the producer and director of this film. Bollywood music maker Anu Malik scored music.

Audio of 'Prem Nagar' was released today at a function organized in Taj Banjara. The celebrities who graced this function include Aswini Dutt, K Raghavendra Rao, Tammareddy Bharadwaja, EVV Satyanarayana, G Adiseshagiri Rao, Dharmavarapu Subramanyam, Kota Srinivasa Rao, MS Raju, Sunkara Madhu Murali, KC Sekhara Babu, KS Rama Rao, Arjuna Raju, D Suresh Babu and C Kalyan.

Hero Aditya said that his grandfather was a director/producer and grandmother was an actress. His father is a director/producer and now Aditya is making his debut as hero in bilingual venture Prem Nagar. Aditya said that he always wanted to be the part of film industry. He said that he has delivered his best and leave the rest to the public to decide upon.

Producer/director Rajendra Singh Babu said that it's a greatest day in his life as 3rd generation from his family is entering film industry. Their banner has produced over 145 films so far since 1946. He remembered the days when he accompanied singer Ghantasala while showing him the splendors of Mysore city. During that time he realized the importance of music in films. That is the reason why all Rajendra Singh Babu's films do have grandeur music.

Rajendra Singh Babu said that he learnt the art of picturising songs by observing K Raghavendra Rao's works. He referred to Aswini Dutt as his God Father. He remembered his close association with Krishna and Padmalaya banner. He directed Bollywood blockbuster 'Meri Awaz Suno' on Padmalaya banner. He also directed the film Samrat - debut vehicle of Krishna's son Ramesh Babu as hero. He also mentioned about how Telugu films create tremors in Karnataka. He said that the Kannada film producers postpone their films release if any of Chiranjeevi or Pawan Kalyan's films are releasing out there. Rajendra Singh Babu said that 'Prem Nagar' is a different kind of love story and is a pure entertainer.

K Raghavendra Rao released the audiocassette and gave it to Aswini Dutt. Aditya music has bought the audio rights for this film.