Mahesh Babu is the brand ambassador of Cocacola India’s soft drink Thums Up. They have organized ‘Thums Up Taagandi. Mahesh Ni Kalavandi’ promotion. First 20 lucky winners of this promotion got one gold coin each from Tollywood super star Mahesh Babu. This event was organized at Prasad Labs, Hyderabad.

Every Thums Up 200ml and 300ml bottle has a unique code (a 9 digit number) under the crowd. Every drinker can participate in this promotion in 2 possible ways. Either drinker can SMS MB followed by the unique code (MB 123456789) to 8558 or the drinker can call up 18602331233 (a special IVRS number) from BSNL landline. Every hour a draw is taken out and the winner declared. The winner is informed through a call.

The winners included a farmer from Nizamabad, a truck driver from Vijayawada, students from Hyderabad, Amalapuram and many more from all walks of life and parts of Andhra. The promotion continues till 3rd June 2007, giving consumers a chance to win, every hour a gorl coin and a golden chance to meet Mahesh Babu. There will be a total of 240 winners.

As a part of the promotion, a special Shrink sleeve Thums Up bottle with Mahesh Babu graphics was a;sp launched. All the winners were also given the special shrink sleeve bottle with Mahesh Babu graphics.

Other links:
Mahesh babu Thums Up trailer
Mahesh babu Thums Up photos