Muhurat of Ram’s latest film in the direction of Seenu Vytla was launched at Annapurna studios on the morning of 7 September. Genelia plays female lead. Ravi Kishore produces this film. Dasari sounded the clapboard, K Raghavendra Rao switched on the camera and Seenu Vytla directed the first shot.

Speaking on the occasion Seenu Vytla said, “I was impressed with Ram’s performance in Devadasu and wanted to work with him. Kona Venkat and Gopi Mohan helped me in story department. This film is a love story with a little bit of college backdrop. There will be action and entertainment. Ram does the role of B. Com. final year student. Genelia is doing the role of US returned girl. There will be six songs scored by Devi Sri Prasad.”

Producer Ravi Kishore said, “We always produced family entertainers in our banner. I wanted to work with Seenu Vytla after watching Dhee. Kona Venkat and Gopi Mohan gave nice subject. The regular shooting will start on 24 of this month.”

Ram said, “This is my first film on our home banner. I liked Dhee film a lot. We selected Genelia after testing many heroines. Seenu Vytla and Devi Sri Prasad gave musical hits in the past. This film will be liked by everybody.”