New movie of Ram in the direction of Surender Reddy on Sri Sravanthi Movies banner was launched at a function organized in Rama Naidu studios today morning. Genelia is paired with Ram in this movie. Dasari Narayana Rao sounded the clapboard, Shyam Prasad Reddy switched on the camera and Ravi Teja directed the first shot.

Speaking on the occasion, dialogue writer Kona Venkat said, “The characterization of hero is close to that of personal character of Surender Reddy. We had seen in the recently days how he fought against piracy. I worked with Ram and Sravanthi Ravi Kishore for Ready movie in the past. I am happy that I am working with them again.”

Director Surender Reddy said, “I like energy of Ram. I identify myself with Ram whenever I see him. I am working with Chakri for the first time in my career. This is my fifth film and I can guarantee that this movie will be my best movie. I am also working with Peter Hynes for the first time.”

Story writer Vakkantham Vamsi said, “It’s been 10 months since Kick movie was released. We are taking so much time to make sure that the story came out really well. You will see new Ram in this movie. It is going to be a good movie.”

Sravanthi Ravi Kishore said, “This is my third movie with Ram. It will be mounted on high budget”

Cinematographer Rasool said, “It is very difficult for any director to work with me for the second time. I am happy that Surender Reddy is doing two back-to-back movies with me after Kick.”

Music director Chakri said, “It is always a challenging job to score music for Ram because his dances tend to dominate music. This is my 3rd movie with Ram and I am sure that I will come up with peppy music.”

Actor Ram said, “I was to work with Surender Reddy after he completed Athidi. But somehow it didn’t happen. I like him for his stylish taking and great technical values. He is up to date with technology. I am very excited to do films continuously for my home banner Sravanthi movies. I feel lucky to have a peddananna like Sravanthi Ravi Kishore.”

The regular shooting will start from 1st May. Krishna Chaitanya (brother of Ram) presents this movie. This movie is the production no 11 from this banner.