Ram Charan Tej's latest movie in the direction of VV Vinayak was launched in the early hours of 9 November 2011 at Annapurna studios. Danayya and Radha Krishna are jointly producing this movie on Universal Media banner. Chiranjeevi has performed pooja, Mrs. Surekha Chiranjeevi has sounded the clapboard. SS Rajamouli switched on the camera and K Raghavendra Rao directed the first shot.
VV Vinayak said, “Happy to work with Ram Charan Tej for the first time. This film has action, comedy and entertainment. The concept of the film is about how a son accomplishes the ambition of his father. “
Ram Charan Tej said, “This film is going to be an action entertainer in VV Vinayak’s style.”