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Muhurat: Style
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9th April 2005
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Ramalakshmi Cine Creations
mass lo class

Cast: Prabhu Deva, Raja, Raghava Lawrence, Charmi, Kamalini Mukharjee, Dharmavarapu Subramanyam, Kovai Sarala, Lohit

Music: Mani Sharma
Dialogues: Kula Sekhar
Cinematographer: Kabir Lal
Editing: Marthand K Vankatesh
Art: Ashok
Fights: Vijay
Executive producer: Gaddipati Ram Prasad
Co-producer: Ginjupally Srinivas
Nirvahana: Devineni Ravi
Presented by: Gemini Film Circuit
Story - Choreogaphy - Screenplay - Director: Raghava Lawrence
Producer: Larsco Entertainments & Smt. Lagadapati Sirisha Sridhar

The successful combination of Raghav Lawrence (mass), Prabhudeva (NVNV), Raja (Anand), Gemini Film Circuit (Shankardada MBBS) and Sridhar (Evadigola Vadidi) is brought together to bring dance musical STYLE (Mass lo Class). Muhurat of this film was held at a function arranged in Annapurna studios on the eve of Ugadi. Dasari Narayana Rao clapped the sound board, Lagadapati Sridhar switched on the camera and D Rama Naidu directed the first shot.

Speaking on the occasion producer Lagadapati Sridhar said that Style is a dance musical that is coming in Telugu after a gap of almost 20 years (Sankarabharanam & Sagara Sangamam). If the earlier films dealt went classical dances, Style has more western orientation towards it. Shooting of this film would be completed in 3 schedules by July. Post production of Style would take place in August and the film would be releasing before Dasara (festival of dances).

Director Lawrence said that he approached producer Sridhar so that he would not only spend unlimited money for uncompromising film, but also involves himself in passionate filmmaking. He collected the days when he used to be one of the group dancers under Prabhu Deva's team and how Prabhu Deva encouraged him to come up as choreographer.

Cinematographer Kabir Lal said that Lawrence approached him and narrated subject when he was working for Chiranjeevi's film. Kabir Lal liked the subject and it has more scope for cinematography. Kabir Lal has done Bollywood films like Taal, Kaho Na Pyar Hain, Pardes etc in the past. He said that he is using the Super 35 camera for the first time in Telugu film industry with Style film. Super 35 camera would offer more flexibility of changing lenses and other accessories effortlessly.

Actor Raja said that though it's a dance musical, this film also has strong emotions and good storyline. He mentioned to Prabhu Deva that he liked NVNV a lot and is looking for such chirpy roles in Telugu now.

On this eve, producer Lagadapati Sridhar helped handicapped person Srinivas to participate in Asia Pacific Disable Persons Meet that is happening in Bangkok by sponsoring to and fro airfare to Bangkok.

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