29 March 2015
Hyderabad

Zee Telugu Celebrating 10years
Announcement of Brand Ambassador - Tamannah Bhatia

Zee Telugu - Sari Kotta Velugu!! Meaning New light.
Launched by Mega Star Chiranjeevi on May 18, 2005
Zee Telugu the first southern regional channel from Zee bouquet. And a household name today for its enthralling family entertainment and greets over 13MN households every week!!

Gold Rush - Nee Illu Bangaram kaanu
Gold Rush: Zee Telugu has redefined the concept of entertainment with a clutter breaker show Gold Rush - Nee Illu Bangaram kaanu, and become the first channel to giveaway more than 15kgs of Gold to around 1200 participants.

A perfect platform for showcasing Talent
Aata & Sa Re Ga Ma Pa are the most successful format shows, synonymous to Dance and Singing in Telugu Television History. Both the shows offered a perfect platform for the upcoming talent and gave an opportunity to become youth icons in the industry.

A Trendsetter with Aspiring and Young Protagonists!!
The first channel to dominate Telugu Fiction Genre with its original and homegrown content.
Differential and familial stories with young and aspirational protagonists who fights for their rights.
Characters are close to heart with immense connect.

First of its kind and Original Content!!
Innovation never stops at Zee. Our viewers enjoy the most - Chittam Chitttam Prayaschittam, Chota Champion, Super Mom, Konchem Touchlo Unte Chepta etc.
Gadasari Atta Sogasari Kodalu is the first ever female game show in Telugu TV that was being shot at the door steps of participants. Mondi Mogudu Penki Pellam is a unique couple’s game show quite popular amongst all Telugu viewers.

Celebration of Festivals and Special days the ‘Zee way’
Zee is pioneer in creating out of box content, festival special events are unique to Zee.
Zee Kutumbam Awards - the first of its kind Reshtey awards on Telugu TV. Other special events like Zee Golden Awards, Okariki Okaru and Festive Celebrations like Sankranti Sambaralu, Karthika Kantulu, Aha Maa Pellanta, Pradeep Swayamvaram, Dubai Lo Ugadi are unique in the industry.

Big Movies
Zee has a Big library of latest hits to all-time hits to entertain its viewers.
Recent block busters like Iddarammayilato, Balupu, Loukyam, Geethanjali, Kotta Janta, Lakshmi Raave Maa Intiki etc. have recreated the magic even on small screen.
Latest musical sensation - Mukunda will be aired very soon on Zee Telugu

The ‘Friend, Philosopher & Guide’
The highly recalled Zee Telugu devotional shows in the morning like Bhakthi Samacharam, Gopuram , Shubhamasthu etc ensure that every day has a special beginning.
Bhakthi Samacharam, Only show that started its journey along with the channel and completed more than 3300 episodes, and is still going strong.
The first cookery show on Telugu TV - Mee Inti Vanta with over 3000 episodes has made a big mark in the industry.

Zee 10 the Mega Event:
An Event to pay tribute to all the path breaking moments in this 10years of successful journey.
An opportunity to thank all the Stake Holders for what we are today.
To reveal a fresh overall channel packaging and channel id along with a special 10th year Anthem.
Event shoot on Apr 25th and 26th
Tamannah our Brand ambassador will be doing a sizzling performance on her 10 big hits of the decade.
Also ‘never seen before’ performances by leading TV and Film artists. Many more big stars and other stalwarts to participate as guests.

Zee Telugu Stats:
Currently Zee Telugu is No.2 in Fiction and Non Fiction Genres and also No.2 in Overall in Telugu GEC.

FAQs

Tamannah
-I’m thrilled to learn, that I’m the Brand Ambassador for Zee Telugu 10th yr Celebrations. I thank Zee Team for keeping trust in me.

-Zee Telugu is very vibrant, innovative and most happening channel in Telugu GEC space today. I feel it’s like ‘me’ in many ways. Protagonists of Zee Shows represent my thought process in some way or the other…

-In fact our association started when I was requested for KTUC in last Nov (2014). I am very much impressed with Zee Team, they were thoroughly professional in their approach be it while shooting the episode, post production, promoting the episode etc. they showcased a different perspective in me. I and my family enjoyed watching both the episodes aired on 8th and 15th Nov. I got lot of appreciation from my friends and peers on this.

Zee National Network: Zee is the first private Entertainment channel in India, and now with over 35 channels spread across country and also into 169 countries.
I am a big fan of Zee TV Hindi, I regularly watch Zee’s Shows like DID, Qubool Hai, Jamai Raja, Kumkum Bhagya etc. and …actually I started watching Zee Telugu from recently.. from my episodes on KTUC.
I enjoy watching few shows particularly soaps like Varudhini Parinayam, Mangammagari Manavaralu etc also the Celebration events of Indian festivals and… of course KTUC.

Zee Perspective:
-Tamannah resonates with the values of Zee Telugu in true sprit!!
-Aspirational (Fiction Characters)
-Young & vibrant (Fiction Characters and Nonfic host and youth movies – Kotta Janta, Lovers, Geetanjali, Loukyam, Laxmi Rave Maa Intiki etc)
-Unique (Events like Pradeep Swayamvaam, Dubai lo Ugadi etc)
-Innovation (Non fic game shows: GASK, Chittam Chittam .., Super Mom, KTUC and now 3..2..1..Go)
-Respect tradition (Devotional band – Gopuram, Bhakti Samacharam etc.)
-Yet Contemporary (Events like – Okariki Okaru, Dubai Lo Ugadi etc.)

Detailing of our Brand association & future plans:
-The association is for whole of the 10th anniversary year, i.e. from Apr 1, 2015 to Mar 31, 2016
-Now shooting for 5 concept promos and 10th year anthem
-We look forward for Tamannah presence in few of our signature properties for mutual benefit.

How this association is mutually beneficial?
-Both Zee and Tamannah will get the synergy benefit like ‘1+1=3’.
-With this association our fans will rejoice the most with fresh line up of content on Zee Telugu and my upcoming movies like Bahubali and Bengal Tiger etc.
-One step closer to Telugu viewers through Zee Telugu, with thorough promotions both on the channel and off channel, that Zee Telugu is always good at.

జీ తెలుగు బ్రాండ్ అంబాసిడ‌ర్‌గా త‌మ‌న్నా
భారతదేశంలోని మొట్టమొదటి శాటిలైట్‌ ఛానెల్‌గా అవతరించిన జీ నెట్‌వర్క్‌ శాఖోపశాఖలుగా విస్తరించి ఎన్నో భాషల్లో, ప్రాంతీయ ఛానెళ్లను ప్రారంభించి వినోదాన్నందించంలో ముందడుగు వేస్తుంది. 13మిలియన్ల ఇళ్లకు జీతెలుగు వినోదాన్నందిస్తుంది. దశాబ్దకాలం పూర్తి చేసుకున్న నేపథ్యంలో జీ తెలుగు తమన్నాను బ్రాండ్‌ అంబాసిడర్‌గా నియమించుకుంది. ఈ సందర్భంగా ఆదివారం ఏర్పాటు చేసిన పాత్రికేయుల సమావేశంలో ....
తమన్నా మాట్లాడుతూ ‘‘చిన్నప్పట్నుంచి జీ తెలుగు ఛానెల్‌ను చూస్తున్నాను. ఈరోజు అంత పెద్ద నెట్‌వర్క్‌కి నేను బ్రాండ్‌ అంబాసిడర్‌గా మారడం చాలా ఆనందంగా ఉంది. ఇందులో పార్ట్‌ కావడంతో పాటు ఇది ఎలా పనిచేస్తుందో కూడా తెలుసుకుని ఆశ్చర్యపోయాను. హ్యపీడేస్‌ నుండి ఇప్పటి వరకు హీరోయిన్‌గా ప్రస్థానాన్ని ప్రారంభించిన నేను ప్రతి రోజు ఏదో ఒక కొత్త విషయాన్ని నేర్చుకుంటూనే ఉన్నాను. నేను కూడా నటిగా పదేళ్ల కాలాన్ని పూర్తి చేసుకున్నాను. ప్రస్తుతం బాహుబలిలో చేస్తున్నాను. ఆ రోల్‌ గురించి తెలుసు కానీ దాని మొత్తం కథ మాత్రం తెలిసిన ఏకైక వ్యక్తి రాజమౌళిగారు. ఈ సమ్మర్‌లో ఫస్ట్‌ పార్ట్‌ విడుదల కానుంది’’ అన్నారు.
జీ తెలుగు ఛానెల్‌కి బ్రాండ్‌ అంబాసిడర్‌గా తమన్నాని నియమించుకోవడం చాలా ఆనందంగా ఉందని ఆ ఛానెల్‌ బిజినెస్‌ హెడ్‌ అనురాధ, ఛానెల్‌ సౌత్‌ ఫైనాన్సియల్‌ హెడ్‌ శివానందంలు పెర్కొన్నారు.