7 August 2014
Hyderabad

Chiranjeevi and Pawan Kalyan have always been socially conscious heroes. Taking their path, Allu Arjun is doing something for the society. He will be acting in a short video to be directed by Sukumar. Popular cinematography Amol Rathod handles cinematography. Allu Arjun is doing this social awareness video voluntarily. Allu Arjun is also the producer of the video.

Allu Arjun's latest blockbuster Race Gurram turned out to be the 4th highest blockbuster in the history of Telugu cinema. He has currently finished doing the role of 'Gona Gannareddy' in Guna Sekhar's Magnum Opus Rudrama Devi. His next film in the direction of Trivikram will go to floors soon!