CLEAR, leading Shampoo Brand in the category of HUL has tied up with YEVADU, produced by Dil Raju to do a Media Spends to the tune of a whopping Rs.1 Crore. It would be a co-branded activity in terms of Hoardings, Television, Radio and Print. Though the committed spend if 1 Crore, YEVADU being a big ticket movie, would go up to Rs.1.25 Crores as they have done for other movies.
