15 November, 2019
Hyderabad

In an interesting new way of promotion, the team of the upcoming film Beach Road Chetan is having quite an interesting start on the day of release, November 22.

The producer Chetan Maddineni, who is also the director and lead, has decided to premiere the film's first show for free all across!

The audience in AP and Telangana where the film is releasing in over a 100 screens can walk straight to the box office and avail free tickets for the morning show till it is house full!

This sure is an interesting strategy to promote the film with the makers not having much to lose considering it's budget is not very high.