Puri Jagannadh has finally begun shooting his next film Iddarammayilatho in Bangkok. The film stars Allu Arjun, Amala Paul and Catherine Tresa in lead roles. Bandla Ganesh is producing this romantic entertainer under Parameshwara Arts banner. The film's shooting began couple of days ago and currently some scenes are being shot on Amala Paul and the villain in the film. After a long schedule in Bangkok, most part of the film will be shot in New Zealand. Amol Rathod is the cameraman and Devi Sri Prasad is composing the music.