27 August 2015
Hyderabad

SS Rajamouli has come strongly against running movies for 50 days and 100 days just for the sake of records where somebody (producer, exhibitor or distributor) burn a hole in their pocket for fake records. In detailed tweets, SS Rajamouli said, “Record number of 50 days, 100 days,175 days are things of past. Today, Films are being released in 1000′s of screens and run is over by weeks. Few main screens might still give shares, but mostly the run is over. It is very sad when some fans ask for an extension, sometimes paying out of their pockets and sometimes asking the exhibitors to do so. Friends..! what do we gain out of these false records??

Audience have given us a memorable victory, that we will remember for the rest of our lives. What more do we need?

Our industry is plagued by this issue for a long time. Let’s not be a part of it. It is high time we stopped this. Bahubali will run in theatres that are yielding shares. If not, it will make way for other new films to follow. We will NOT block theatres for false records.”

It’s a welcoming stance by Rajamouli. Lets hope all our big heroes follow the same in the future.