The Vijaya Banner did not come into existence in a flash. It evolved from it's sister concern vahini Studios. If we compare Vahini to 'pure Pochampalli Silk' then Vijaya can be termed as 'Synthetic Chiffon Silk'. Vijaya's first film was 'Showkar'.

To be told in Kodavaganti Kutumba Rao words, 'Showkar' is the first Telugu film that touches the social revolutionary and progressive subject. Earlier to that, films have come based on feudalism, widow marriages and untouchability. But this film has taken the theme of differentiating the riches and rags more close to the heart of viewers. There is no melodrama in this film and the words are very straight.

Vijaya has experimented this film with new comers. Sankaramanchi Janaki (she is known as Showkar Janaki now) and NT Rama Rao (He donned the role of Hero for the first time) did play the main leads. They have shown the professionalism of veterans in acting. Unfortunately, this film bombed at Box-office. Kodavatiganti Kutumba Rao says, "At that time people were used to Melodrama stuff. Since 'Showkar' is a progressive film dealt in a natural way viewers could not grasp and digest this film. If people encouraged 'Showkar', Chakrapani would have given us more good films to us.

With the box-office debacle of 'Showkar' Vijaya banner realized that it's going lose money if it targets the educated and thinking people with this their films. They came to conclusion that a film must entertain a common man. That's the reason why they have chosen 'Pathala Bhairavi' for their next venture.

Though LV Prasad is entrusted with the responsibility of directing 'Showkar', one can see the traces of Chakrapaani in that film. Chakrapaani is a wealthy man and is from a rich family ans it's amazing to see him do such a noble film in his first try at film production.

This film has real life characters. That is two farmers, a merchant, a teacher, a rowdy and a dobhi. There is practicality in this film. Ultimately what matters in the Industry is the viewers acceptance of the film which NagiReddy and Chakrapani failed to deliver with this film.

This film starts with a Sibi Chakravarthy Harikatha 'Srilu Chelange Bharata Bhoomini Paalinchina Bhoopaalakulu'. As the Harikatha is watched by all the villagemen, our Showkar Chengaiah avoids it by staying home. Govindarajula Subbarao garu donned the role of Showkar. The real story starts with the Janaki creating tension between Showkar Chengaiah and his neighbor Ramaiah.

Vijaya Banner gives special importance to music. Ghatasala Venkateswara Rao took the responsibility of providing music to this film. He inducted Telugu nativity into his music by adding sounds of village. In a song when hero asks his lover 'Palakaraadate Chilakaa?' then heroine replies 'Samukhamulo Rayabaramendukate'. Try imagine replacing these Telugu words with equalant words in Kannada and Tamil. One cannot get them. Since these words are pure Telugu and irreplaceable.

After a few years Nagi Reddy remade 'Showkar' in Tamil. VijayaNirmala has done the Tamil role of Telugu Janaki (That's why Nirmala added Vijaya before her name, as she acted in Vijaya Banner). In Tamil they could not replicate the music from Telugu 'Showkar' just because Ghantasa Venkateswara Rao made them Telugized with adroitness.

NagiReddy used tell about the Tamil Version of Showkar, 'Engavittu Pen' like this ... 'MR Radha(father of popular actress Radhika) was considered for the role of Govindarajula Subbarao's role. When the construction of studio was going on NagiReddy and MR Radha used to go for morning walk, but not together. They used to glance at eachother, but never cared to say 'Hi'. They do not have formal introduction to each other. When Nagi Reddy went to narrate the story to MR Radha, he told Nagireddy 'I thought you are a Mastri'. That is the simplicity Nagireddy has.

MR Radha is considered as an aggressive man in Tamil film Industry. But he used to be a submissive guy when he attends the sets of Nagireddy. He seems to have given a suggestion to Reddy that people will not accept these sorts of films as they expect action oriented films. May this thought has paved way for more action films in the years that followed.