I ended my last article with
a note saying - "With oodles of creativity, bundles of energy
and an undying penchant for success, lets hope all these immensely
talented school of directors take Telugu Cinema to a new dimension."
If not for anything, at least on paper, the note sounds pompous,
igniting a fire of optimism.
was not my whim gushing out in the form of those fanciful words
and nor was I ostentatiously displaying my expertise in my medium
of expression. I was indeed vehemently expressing my hope to see
Telugu Cinema graduate from the routine run-of-the-mill school
to an institution of quality and novelty guided by the hot-blooded
messiahs eager to set foot on the unconquered territories of creativity.
who are those messiahs who would take over the reins and whip
the horses of Telugu Cinema to race into an era of quality cinema?
The directors? The heroes? The producers? Or the all powerful
public on whose nod the stars shine and on whose decry even the
ever-glowing stars fade into oblivion? Pray, who exactly are those
start by analyzing each one of the above classes -
are those artisans who assemble various components of cinema to
build a breathtaking beauty. It's solely the director's responsibility
to just not gift-wrap his work in an attractive package but also
ensure that the contents in the package are of topmost quality.
But unfortunately most of the directors of Telugu film industry
get branded to a particular mould of cinema like -
- Spicy songs,
scantily clad mumbai heroine, dishum-dishums and a flashback
- B. Gopal
- Socio fantasy
- Kodi Ramakrishna
entertainers with comedy and loads of melodrama - S.V. Krishna
meaning dialogues, slapstick, vulgar comedy - EVV
sentiment and only sentiment - Muthyala Subbaiah
- Raviraja Pinisetty
with flowers, fruits - K Raghavendra Rao
Why does this
happen? Are the directors not intelligent enough to stride away
from this mould-trap? The answer is very simple. Many a
time when a director fails trying to be different, he tends to
repeat what he has mastered, allured by the success of his already
tried-and-tested formulas. But what he fails to realize is that
by doing so, he's just sinking deeper and deeper into this quicksand.
Directors, measuring their movies on the scale of success,
somehow completely ignore the scale of variety.
Gone are those
days when heroes were only interested in acting. Heroes these
days do much more than emoting. Having realized that star power,
which might help in garnering terrific openings but not in making
a film universally successful, have started involving themselves
in almost every department of movie making.
In spite of
taking utmost care by roping in the most happening heroines, best
music directors, powerful dialogue writers for their films even
stalwarts like Chiranjeevi and Balakrishna, are not able to deliver
continuous hits. The main problem with these legends is that they
are caught in the image-web. In trying to satisfy their fans by
including all types of 'masalas' they fail to realize that
the final product is half cooked thereby choking the audience.
If stars like
Venkatesh and Pawan Kalyan are achieving huge successes from movie
to movie, it's mainly because they have nurtured the factors behind
the making of a successful cinema, well. In fact these superstars
have taken utmost care not to create an image of any particular
type for themselves. It was the sharp acumen of Venkatesh, which
prompted him to experiment with a variety of roles from naïve
Chanti to happy-go-lucky Venkateshwarlu (of Nuvvu
Nakku Nachhav). Though Pawan started it wrong with Akkada
Ammayi Ikkada Abbayi, he has henceforth been impeccably invincible
delivering hit after hits with reverberating success and khushi.
though tries his hand at various themes encouraging new talent,
needs to take enough care to select the right subjects to churn
out hits. Mahesh is another actor who has been experimenting a
lot with various themes. Rising stars like Tarun, Uday, Jr. NTR,
by taking enough care to not get branded with a certain 'image'
could also attempt to experiment with new themes.
All that matters
to most of the producers is fame and financial success and as
long as they achieve it nobody is complaining, as both those factors
are essential for the producer to gain footage in the industry.
But having established a mark, it is the duty of these established
producers to encourage different and novel themes and not stick
to the routine formulas. Dr. D. Ramanaidu, D. Suresh, Ramoji Rao,
who are a class apart from other producers, belong to this class
of producers always encouraging new talent and different themes,
undeterred by failures.
how powerful the actors/directors/producers are in their own might,
their fate depends on the verdict of the audience. We often hear/read
producers and directors complain that they don't experiment with
new themes for the fear of non-acceptance by the audience.
The same public
who have welcomed a pure comedy like 'Aha! na pellanta'
have accepted a tearjerker like 'Matrudevobhava'. The same
audiences who have hailed an action thriller like 'Police Story'
that had no songs have also rewarded a family entertainer like
'Ninne Pelladatha'. So how exactly can the producers/directors
complain about what the audience accept and what they don't.
line is that a movie made with passion, that can take the audience
into its grip is bound to be appreciated both critically and commercially.
A movie that can strike the right chord with the audience be it
a comedy, an action thriller, or a sentiment saga, is sure to
reap in huge profits apart from winning the hearts of the audience.
So who are
those messiahs who will take Telugu cinema to a new dimension
of creativity? It takes no intelligence to say that a director
willing to experiment, a hero ready to portray any character without
inhibitions, a producer with an eye for quality not just in terms
of spending money but also in spending time to choose the right
subjects are the essential ingredients for building a strong foundation
for the better future of Telugu Cinema. Audiences these days are
not willing to see whatever trash is being churned out in the
name of cinema. But at the same time, they never fail to appreciate
a good movie.
all the very best to our highly talented and determined directors,
sharp and intelligent actors, inviting and encouraging producers
of the Telugu film industry; to put in their best efforts and
skills to leave an indelible impression of Telugu Cinema in the
world. Shun the routine; show us what we've not seen.
Sreya sunil how you liked the article.