story - 29th July 2005
story of AOR
on the last day of June 2005, Chandra Sekhar Yeleti's
film Anukokunda Oka Roju emerged as the clear
winner. This film had a limited released with
24 prints and doing extremely well in urban areas.
In 25 days, this film collected Rs. 52,14,786
/- in just 6 theaters in 3 cities. This film is
expected to rake in at least 1.25 crores in the
total run in these six theaters alone. In Hyderabad
city, AOR is doing terrific business. This film
was released in 6 theaters of Hyderabad city (two
of which shown only one show a day). It it's 5th
week, AOR's theater count is 11. Here is the breakup
of the share and gross for these six theaters
maximum overseas offer producer Gangaraju Gunnam
got before the release of the film was 9 and half
lakhs for USA territory that includes both theatrical
and DVD rights. After the release of the film
none of the distributors offered more than that.
The producer took the bold decision of releasing
the film on his own by dealing directly with the
exhibitors instead of selling the film for a cheap
rate. In two weeks, he released AOR in 3 centers
(San Jose, Dallas and Atlanta) with 2 prints.
He got a share of 4 lakhs, which excludes percentage
to exhibitors and other miscellaneous costs in
these 3 centers. We do have many more potential
centers unreleased. The expected share for the
producer from USA theatrical release is atleast
15 lakhs. The standing offer for DVD rights for
this film as of today is 4 lakhs. But the producer
did not sell the rights as he is expecting more.
AOR film is proving to be a fruitful venture in
USA. That's too when we consider the fact that
it does not have any big hero in it. The response
for AOR film in Australia was also overwhelming.
With AOR, Gangaraju has shown a way to other Telugu
film producers to release the films on their own
if they could not get the price the film deserves.
us how u liked this trade report.