Bay Area Telugu Association, on its journey to serve the Telugu community, has been putting in striving efforts, to bring people together, celebrate festivals, community service and social activities. As the association believed in 'Serving the cause is serving the community', they have raised $10,000 towards the relief of Tsunami victims. This event was followed by wonderful melodious Carnatic concert by Malladi brothers. After these much applauded events, BATA celebrates UGADI with their patrons and friends at Sunnyvale temple today.

Morethan 2000 People attended Today. Many people left because of the space seats are not available.

The day started with a warm welcome from the volunteers of BATA FAMILY who are traditionally dressed. The Ambience was well decorated with Mamidi toranaalu, flowers. The tradition of the day, " UGADI PACHCHADI" was served all through the day for all the people attending the festival. A much awaited Panchanga Sravanam for the Parthiva nama samvatsaram was rendered by Marepalli Venkata Sastry. This was followed by offering prayers to Lord Ganesha. The Siganture event of BATA UGADI MELA takes its effect with new flavours in the new year titled "Pratibha Lahari" Song and Dance Competitions. This event was sponsored by Gemini TV, Telugu Times and TANA. There was overwhelming response to the competitions with over 90 entries in different categories including Classical, Folk, Film, non-film songs and dances. The participants included all age ranges starting 3 yr old kids. The competitions started with Classical singing with Sub juniors who were under 7 yr old age group followed by Junior, senior categories. This was followed by Folk/non-FILM, Film songs and dance competitions in all three categories. The performances presented at the competitions set high standards with a great quality for the coming yrs. The competitions were judged by the popular artists of the Bay Area Gayathri Avvari, Madhu, Kala Iyer, Sreedevi Poduri, Sunita and Famous Movie playback singer G. Anand.

The event was not just limited to the competitions in Singing and dancing but also included extended to Painting, caroms and chess amongst all the age groups starting 5 yrs. While the main stage was taken by the competitions, the other end of the hall had commercial booths including Jewelers, Handicrafts, Indian boutique and other non-profit booths. The hall also had lot of fun carnival games hosted by Sabita and Madhuri. The kids had a lot of fun with the carnival games.

The evening started with spectacular Cultural program organized by BATA. The cultural program started with classical dance ballet " Brindavani Saaranga" by Sri Kripa Dance Company. . This is followed by contrasting transition to foot tapping fast numbers including Nalla Nallani, Pattu Pattu performed by kids under 12 yr old. This program was choreographed by Smt. Vijaya Aasuri, Smt Srilakshmi Veligeti and Smt. Sireesha Duggirala. These performances were adorable with all the cute kids performing on stage. This was followed by a wonderful classical ballet " Muddu Gare Yashoda". This program was followed by unique festivity celebration for upcoming Sriramanavami of the New Year. This "Rama Rama' program presented a beautiful celebration of Sitaram kalyanam and Songs praising Lord. Hanuman. This program was much applauded by the audience for its high energy, traditional kolatam, chekka bhajana and colorful costumes. This program was followed by a performance by Sireesha Duggirala and Prema Mohammad who presented the vivacious 6 seasons from one of the great compositions of Kuchipudi Dance.

The flow of the evening took a new dimension after the Festive celebrations, foot tapping folk numbers. The next program was "Letha Manasulu". This is a unique recreation of Typical love story of yester years interwoven with Ghantasala and Suseela melodies choreographed by Rajesh chavli. Audiences were left in melodious nostalgic memories of the Black and white days of old cinema. This was followed by "Vachche vachche vaana" a fun filled entertainment by young and cheerful girls. The event took pleasant turn with a hilarious skit "Chalo India" presented by Kalyan Kattamuri. The auditorium was full of laughter, the performers were much appreciated.

The cultural program has presented a wonderful blend of versatility through out the evening. The next program was a vibrant, fast paced Film Dance number presenting a theme "Vasta Nee venuka". This medley depicted fun filled teasers, mischief and romance in college days. This program was choreographed by Smt. Vijaya Aasuri and Smt. Sri Lakshmi Veligeti.

4th Annual UGADI MELA, an all day entertainer, was a huge success with the participation of over 3000 people. The prizes for the competitions were given away by the dignitaries JayaRam Komati, Satish Chilukuri, K.C. Prasad, Johnson and G. Anand to all the winners and participants. The prizes were sponsored for the competitions by Nilgiris. Community publicity support was generously provided by Lu Muvva and Raman Sachula of IMC Theatres.The other sponsors included Ravi Tax, Win Wintek, New york life and Venkat Raman. The evening concluded with vote of thanks by BATA President Mr. Ramesh Mandalapu and the committee members Karun Veligeti, Yugandhar Karakala, Srilakshmi Veligeti, Prasad Mangina, Sateesh Pola, Ravi Thiruveedula, Kalyan Kattamuri and Rajesh Chavli and Volunteers Veera Nanugonda, Shilpa, Srinivas Kolli, Srini Mangipudi, Nagamohan, Deepthi, Shilpa, Vasu, Madhavi, Tanuja, Madhuri, Aparna, Sruthi, Amita, Sneha, Sanju, Bobby, Prema, Pasha, Manasa, Sireesha, Jhansi, Narasimha Rao, Padma, Sai Kiran, Sailaja, Shravan, Kamesh, Spandana, Sriram, Vinay, Rani, Shiva, Purna Chandra Babu, Lokender, Rajesh, Chandra, Praveen, Shekhar.