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USP of Telugu cinema in 2004

29th December 2004
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You might have remembered the famous 'Naakenti?' dialogue uttered by Kota in 'Aha Naa Pellanta' film. This single word effectively written by Jandhyala for Kota's character is what Telugu film audiences are demanding from the filmmakers today. In order to show that their film is different from others, the filmmakers coin something special for their movie as an USP (Unique Selling Point - A feature that the salesman hopes will convince you to buy his product instead of another).

Let us examine a few films that were released in this year and their respective USP's.

S. No. Film Name USP
1 Anji Graphics, 6 years of moviemaking
2 Aruguru Pativratalu No songs and all new actors, comedy director EVV doing serious film
3 Tapana First film by Birlas
4 Malliswari Super Model Katrina Kaif first time in Telugu
5 Mee Intikoste Em Istaru - Maa Intikoste Em Testaru Audiocassette for Rs. 10
6 Sorry Naaku Pellaindi Sex
7 Jai Patriotism
8 Seenu Vasanthi Lakshmi RP Patnaik as hero
9 Siva Putrudu Vikram's first Telugu dubbed film after becoming Tamil superstar
10 Puttintiki Raa Chelli Traditional Sister Sentiment
11 Nenu Remake of Tamil blockbuster
12 Arya caption of 'Feel my love'
13 Nani 8 going on 28
14 Samba Kanchi backdrop and Cause of education
15 Bhadradi Ramudu When Bhadrachalam meets Germany
16 Xtra Adultery relationship between female teacher and boy students
17 Sri Anjaneyam Graphics
18 Gharshana Style
19 Pallakilo Pellikoothuru K Raghavendra Rao's Darsakatvapu Paryavekshana
20 Naa Autograph Remake of Tamil blockbuster, Class film by mass hero Ravi Teja
21 Arjun 4-crore worth Madhura Meenakshi temple set
22 Madyahnapu Hatya Controversial caption 'Mee Bharya chachipothe bagundu anipinchinda?'
23 Gudumba Shankar Mass Film - A film for those who hated ultra-class Johnny
24 Sye Rugby Game
25 Monalisa Sadaf
26 Shakardada MBBS Chiranjeevi's out and out entertainer like Donga Mogudu and Rowdy Alludu
27 Anand Manchi Coffee lanti cinema
28 7/G Brindavan Colony Director's real life experience
29 Aptudu Return of Rajasekhar as mass hero
30 Swarabhishekam K Viswanath's film
31 Vijayendra Varma Patriotic film, A movie that can never be imitated
32 Mass Stylish mass film

The above USP's are used to promote the films before and after the release. The best USP of the year goes to Anand for the caption 'Manchi Coffeelanti Cinema' (as effective as last year's Aithe caption - 'Anni cinemalu okela vundavu'). The most controversial USP is 'Mee Bharya chachipothe bagundu anipinchinda?'. The women who made protests outside the theaters of 'Madyahnapu Hatya' gave more publicity to this film than filmmaker Ram Gopal Varma.

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