Prabhas's sankranthi release Varsham become a big hit and celebrated 50 days in more than 125 direct centers. MS Raju has organized a big function at Bhimavaram on 7th March to celebrate this occasion. Krishnam Raju was invited as the chief guest. Prabhas, Trisha, Gopichand, Sunil, Shafi, Raghu Babu, Sivaji Raja, Suma, Sobhan, Devi Sri Prasad, S Gopal Reddy, Paruchuri Brothers, KV Krishna Reddy, UV Suryanarayana Raju and M Arjuna Raju attended the function. Devi Sri Prasad orchestrated a musical night.