Universal Entertainments
Oka
IDEA
jeevithanne marchestundi

Cast: Sai Kumar, Brahmaji, Raghu, Aman, Reshmi, Brahmanandam, Jeeva, Benarjee, Monto, Narra Venkateswara Rao, Narsing Yadav, Nirmala Reddy, Rajababu, Durgababu & Master Karthik

Crew:
Dialogues: Pranamitra
Lyrics: Viswa
Art: Mani
Dance: Pavan Shankar
Fights: Horseman Babu
Music: Viswaswar
Cinematography: T Rajendra
Story, screenplay, direction: Ramu
Presents: N Mahendra Singh
Producer: Sudhakr Reddy

Muhurat of Sai Kumar's latest film 'Idea' was held at Annapurna studios today morning. This film features four heroes - Sai Kumar, Brahmaji, Raghu and Aman. Ramu is making his debut as director. Monte is playing the role of villain. A new producer Sudhakar Reddy is producing this film on Universal Entertainments banner.

NTR clapped the sound board. Ravi Teja switched on the camera and B Gopal directed the first shot. Tammareddy Bharadwaja and Chengala Venkat Rao did participate in Pooja.

Speaking on the occasion hero Sai Kumar said that this film is about four young friends from different professions solve their problems with an idea. This film would be a different for Sai Kumar.

Director Ramu said that he entered the film industry in 1997 and has been working as an assistant to Seenu Vytla in direction department since Nee Kosam film. Producer Sudhakar Reddy said that he is inspired by the novel point of 'Idea'.

Regular shooting of this film starts today and would be completed by 20th February in single schedule. This film would feature two songs (one item song and one theme song) composed by debutant music director Visweswar.