Niharika Konidela and Pink Elephant Pictures are playing the promotions game at an entirely different level with #RĀKĀSĀ.
Without even releasing a proper teaser or a viral song, they’re cutting through the noise with high-impact, next-level promotional videos. The last four promotional videos alone — released without any paid ads have clocked 4.2M+ digital views.
Notably, none of these videos feature guest appearances or celebrity endorsements.
With the release still nearly 45 days away, this kind of aggressive, early-stage promotion is a smart and necessary move to secure the spotlight amid the big-ticket releases lined up for this summer.
