Naga Chaitanya is leaving no stone unturned to capitalize on the blockbuster success of Thandel. The actor has teamed up with Virupaksha fame Karthik Dandu for the mythical thriller Vrushakarma, one of the most-awaited Telugu films currently under production.
The film has been carrying solid buzz ever since its glimpse was unveiled. Chaitanya's intense makeover, Karthik Dandu's intriguing world-building, and the film's mysterious backdrop have generated strong curiosity among audiences and the trade alike.
Now, Vrushakarma has achieved a major milestone on the business front. According to industry sources, the film has closed a massive OTT deal much ahead of its release. Streaming giant Zee has reportedly acquired the post-theatrical digital and satellite rights for a fancy price of almost 50crs, making it one of the biggest OTT deals in Naga Chaitanya's career.
The impressive deal reflects the confidence digital platforms have in the film's content and its commercial prospects. With the theatrical business also expected to pick up significantly closer to release, Vrushakarma is shaping up to be a strong commercial package.
Produced on a lavish scale with top-notch production values, the film promises a unique blend of mythology, mystery, and supernatural elements. Karthik Dandu, who made a strong impression with Virupaksha, is said to be crafting another intriguing cinematic experience.
After the success of Thandel, expectations on Naga Chaitanya have gone up considerably, and Vrushakarma is expected to showcase him in a completely new avatar.
#Vrushakarma is on a roll -after its electrifying teaser set social media on fire, the film has now made major waves in the non-theatrical space too. 🔥
Even with acquisition markets staying tough, the film has reportedly locked in a digital and satellite deal with Zee worth… pic.twitter.com/b9h8Bpzf77
