The making of Suresh Kondeti
I was born in Vedangipalem (3 k.m. from Palakollu) and completed
my 10th class in Junnuru. I attended the college in Palakollu.
Palakollu is the birthplace of many famous cine personalities
like Dasari Narayana Rao, Kodi Rama Krishna, Ravi Raja Pinisetty,
Allu Rama Lingaiah, Relangi etc. It is but natural for people
to get inspired by these great cine personalities and get
attracted to the glamour field.
grandfather Kondeti Subba Rao was very famous stage artist
in Palakollu area. He used to play the lady character of Chandramati
(w/o of Satya Harischandra) in Satya Harischandra stage plays.
When I was a kid, I was once forced to play the role of Lohit
Das during Mukkoti Ekadasi nights. But I made my brother (who
looks like me) do that role and everybody thought that I did
it and started appreciating me. That was when I realized the
power of glamour and I decided that when I would grow up I
would be associated with films.
father was a bank employee and he wanted me to do a white
collar job. But I had more inclination towards arts and I
use to do artwork of film stars when I was in my teens. I
used to bunk school and go to cinema halls to watch all kinds
I got an opportunity to meet hero Sobhan Babu and took a snap.
My friend Ravindra Varma sent it to Swathy magazine without
my permission. There was a special column then in Swathi which
was dedicated to photos of fans with the film stars. The people
around me used to give me special importance because my photo
was published in that magazine. That is when I realized the
importance of print media.
I grew up I got a job as an Ad Executive at Krishna Patrika
in which I started a separate edition called Krishna Chitra
specially focusing on films. I started doing film reporting
and on the eve of Superstar Krishna completing 300 films with
'Telugu Veera Levara', I came up with a special edition on
Krishna. For that special edition, I decided to take and print
the opinions of film celebrities on Krishna. When I contacted
Chiranjeevi's office to take his opinions, they informed me
that he went to Switzerland for songs shooting. I got hold
of his number at Switzerland and called him. Chiranjeevi said
that he would write his opinions and fax it to my office.
I then published the fax copy as it is bearing Chiranjeevi's
signature on it. That gesture of Chiranjeevi and my ability
to secure Chiranjeevi's opinion in such a less time created
sensation in media circles at that time. Chiranjeevi recognized
my zeal for journalism and encouraged me a lot. During that
time I also acted in couple of films like Rama Bantu and Nalla
on, I joined Vaartha newspaper. I worked really hard during
my days at Vaartha and my day used to start at 4 am and end
at midnight. As time went by, I also started distributing
films in West Godavari region. I got lucky enough to distribute
hit films like Student No.1, Idiot, Santosham, Tagore and
Shankardada MBBS. I bought the Santosham film with the idea
of starting a film magazine with the profits made out of it.
I also requested Dr. KL Narayana (producer of Santosham) to
give me permission to name my magazine as 'Santosham'. That
is how Santosham started and it is currently one of the best
film magazines around with finest print quality and high quality
was Nagarjuna who said during the 1st anniversary of Santosham
that I should also start Film Awards ceremony. As per the
wish of Nagarjuna I started Santosham Film Awards to give
awards to Best Film, Artists and Technicians every year. During
the Santosham Awards function, Chiranjeevi expressed that
I should also enter film production. With these words of inspiration
from Chiranjeevi I decided to enter film production.
Prasad was holding remake/dubbing rights of Kaadhal with him.
I knew him well as fellow distributor and I requested him
to sell me the dubbing rights on 30th of July. On 31st of
July, he agreed to give me dubbing rights. On 1st of August,
I registered the title of Premiste with AP Film Chamber. On
2nd August 2005, both Chiranjeevi and Nagarjuna announced
my arrival in film production with 'Premiste' during the 2nd
Santosham Film Awards ceremony.
bought the dubbing rights of Premiste for 45 lakhs from NV
Prasad. As a token of gratitude, I gave him Ceded distribution
rights of Premiste free of cost. It cost me over a crore of
rupees to do the dubbing and promotion. Premiste emerged as
instant winner at Box Office by giving the buyers lots of
am planning to do much bigger films very soon.
KV Ramana IAS
Devi Sri Prasad
AM Ratnam 2
Ram Gopal Varma 3
Mahesh Babu 2
KS Rama Rao
AS Ravi Kumar
Ram Gopal Varma 2
Ram Gopal Varma