different was filmmaking in your prime time compared to now?
In my prime time as hero, the technology in films was underdeveloped.
We used to give more importance to subjects (story and script).
That is the reason why all heroes in our times were successful
with handful of hit films. But these days technique is dominating
the story. We took 3 months to do Tandra Papa Rayudu
script and gave it to Dasari. Dasari made that film with 15000
foot of negative. We minimized it to 13000 foot after editing.
That was the efficiency of directors in those days. It makes
me crazy when I hear that the directors are deleting 1 lakh
foot of negative while editing these days. A Malyalam director
called Joshi used to direct and edit his films and he used
to be very economical.
success of any film would lie in the script. During the script
level itself we can be confident about the success. There
were even times, when we re-shot the films after watching
the first copy. We re-shot a few scenes of Amara Deepam
film and it ran for 100 days in 2 theaters.
you want to continue with films?
I entered this film industry as hero and then donned villain
roles and character artists roles too. I did different films
like Bobbili Brahmanna and Tandra Papa Rayudu.
I am very much satisfied as an actor. I tasted both success
and failure in my political career. I want to continue in
film industry. I am doing a special role in Nitins Ram.
That character has bit of Bobbili Brahmanna shades and emotions.
is your response over Prabhass Chatrapati?
These days, it is very difficult for a hit film to run for
50 days. I am really happy to see Prabhas's Chatrapati
running for 100 days in so many centers. Prabhas has improved
a lot as an actor now. Fans want us to act together in a film.
We are ready to do it, if we get the right script. I am also
going to act in a film to be produced by my home banner Gopi
Krishna Movies this month.
made your films work?
Right mix of mass and sentiment elements! However good a mass
film is, it is very important to have sentiment in it. The
best examples are Katakatala Rudrayya and Rangoon
Rowdy. The secret of Amitabs success is also the
same. When I had the image of Rebel Star, I balanced my career
by acting in different films like Guvvala Janta and
is your take on producing Bollywood films?
Hindi film production is different ball game all together.
None of our Telugu film producers succeeded sonsistently in
Hindi filmmaking. I also tried it by remaking Bobbili Brahmanna
with Dileep Kumar in Hindi and it failed. I never attempted
producing Hindi films after that.
do you think about the current trend in films?
If you look at old films, Ramana Reddy and Relangi roles used
to be integral part of the story and narrative. Slowly separate
comedy tracks have come. Then films based on songs have come.
All these phases are temporary.
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