city is plagued by a mafia gang, headed by the most
powerful mafia don Satya (Raghuvaran). Satya, who is
physically disabled, is the mastermind while his son
Seshu (Rahul Dev) implements those strategies with his
muscle. Together they make a terrific combination.
(Nagarjuna) enters Vizag and settles in an apartment.
After noticing the menace by Satya's henchmen, Ganesh
calls up Seshu and warns him about four dates of that
month - 15th, 20th, 25th and 1st (next month). He would
harm and cause damage to them for 3 dates and finally
would put an end to the life of Seshu on the 1st. (15,20,25
and 1 numbers displayed in 1st trailer
of MASS have significance in story)
The rest of
the film is all about how Nagarjuna implements his strategies
to scare the gang and the reason behind Nagarjuna's
mission of coming to Vizag.
Nagarjuna: Other heroes doing mass roles is routine.
Nagarjuna doing a mass role is variety. Nagarjuna customized
the role of 'Mass' to suit his sensibilities and style.
He is terrific as the mass hero who accomplishes his
mission with slick action sequences and commendable
mind games. Nagarjuna is fantastic as the teasing lover
in the flashback episode and his attempts to grab the
attention of Jyothika are cute.
Charmy is the now-found
'Lolita' of Telugu film industry. Charmy does not have
much of a role except for the hero following her and
teasing her to love him. Her character in this film
is pretty similar to that of her earlier characters
in Sri Anjaneyam and Chanti. She should try something
different to avoid the danger of being typecast. Jyothika
is good as the love lady of Nagarjuna. Though she is
bit obese in looks, her innocent-looking face and tender
demeanor helps in establishing the character.
Rahul Dev is good as muscle
touting long-haired menace. Raghuvaran has less-yet-vital
screen presence. Sunil's
character goes beyond that of a comedian in this film
and becomes an integral part of the story. He does well.
Rajesh is good as Nagarjuna's
pal in Vizag. The separate comedy track by Venu
Madhav and Narsing Yadav
evokes laughter. Prakash Raj's
character, though appears for a few minutes, is terrific.
Jeeva provides entertainment
in the couple of scenes he appears.
- Screenplay - direction: Story of the film is a
simple revenge taking one. Screenplay of the film is
good, though appears a bit slow at times. Direction
by Lawrence is commendable. A good director should have
lows followed by peaks in the emotional graph throughout
the film. In order to show the peaks in that graph,
a director needs to deliberately bring down the effectiveness
of scenes that precede those peak scenes. Lawrence has
got his fundamentals right. In this film, you can see
such a pattern.
is one example: Rahul Dev forcibly kidnaps inmates
from Nagarjuna's apartments. We feel that a villain
kidnapping entire group of residents of an apartment,
is a bit stupid. But the scene that follows compensates
it, as Nagarjuna does a strategic act.
Music by Devi Sri Prasad is fair, though beats sound
redundant. The picturization of songs is good. If Mass
title song titillates masses, 'Vallukalla Vayyari' is
a true treat to the class audiences. The lead scene
to 'Indurudu Chandurudu' is pretty good. Naato Vastava
is a typical SA Raj Kumar kind of song that is canned
in Araku, but the placement of the song is improper.
'La La Lahire' song is good with Russian lady gymnasts
showing gymnastics in the background. 'Kottu Kottu'
song is so so.
departments: Paruchuri brothers have penned measured
dialogues. Photography by Shyam K Naidu is good. The
camerawork in the initial parts of the film is very
slick. Action sequences by Vijay are praiseworthy. He
brings good amount of stylishness in fights. Editing
by Marthand K Venkatesh is slick.
Analysis: First half of the film
is good. The tempo in flashback goes a bit down as most
of the flashback deals with romantic episodes. The mass
tempo is back in the last half an hour. First half and
climax entertains the masses and the flashback episode
entertains the class section. There are a couple of
heart-touching episodes in flashback (Scene in which
a child-beating-father calls Nagarjuna an orphan and
the scene in which he joins a group of orphans and asks
Jyothika to feed him too). On the flip side, Mass does
not have enough popular entertainment in terms of comedy.
There are no boring moments in this 2.45 Hr film though.
You should watch 'Mass' on the big screen to enjoy the
charming Nag in his new avatar.
Office: Mass generated unanimous positive mouth
talk by audience and hit talk by trade pundits. This
film would be a definite 70-day film, as per the trade
buzz. The range of the success would depend on how other
Sankranthi biggies perform at box office. The track
record of Nagarjuna's career (4 successive blockbusters
- Santosham, Manmadhudu, Shivamani and Nenunnanu) helped
'Mass' to generate tremendous openings. And Mass has
all chances to become the highest grosser in Nagarjuna's
Seems like the role of an orphan is turning out to be
lucky for Nagarjuna. Three (Santosham, Nenunnanu &
Mass) of his latest 5 films sport Nagarjuna as an orphan.
reviews of previous 5 films
Leela Mahal Center
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