Tamil film sentiment jinxed
are gone where Telugu film producers used wait at the
boarders of Tamil Nadu for a good Tamil film hit to
be remade in Telugu. Now the trend is reversed. All
the successful Telugu films are either remade or dubbed
in to Tamil now.
Sisters of three heroines entered Telugu film industry
and were proved unsuccessful. These heroines are Shilpa
Sivanand (sister of Sakshi Sivanand) for 'Bejawada
Police Station', Arjoo Govitrikar (sister of Dr.
Aditi Govitrikar) for 'Manasutho' and Sharmitha
Shetty (sister of Shilpa Shetty) for 'Piliste Palukutha'.
Aditi Agarwal - sister of Arti Agarwal - would be testing
her hand at acting with Gangotri in 2003.
The ratio of remake success is very small. Among the
tens of Tamil remakes, only 'Aaduthu
Paaduthu' became average film leaving rest of the
films as failures. Kannada remakes had a mixed fortune
this year. As the first release 'ChandraVansam'
(remade from 'Habba') bombed at Box Office, Idiot
(remade from 'Appu') became a sensational hit.
The third Kannada remake 'Sandade
Sandadi' (remade from 'Kothigallo Saar Kothigallu')
became average fare. Three films of Tamil's hottest
star Vikram were remade in to Telugu and all three films
did not do well. These films are Seshu
(remade from Sethu), Sreeram
(remade from Dhil) and Gemini
(remade from Gemini).
Among the artists, five starlets - Arti Agarwal, Sonali,
Gajala, Ravi Teja and Srikanth are considered as lucky
charms. All the films starring any of these stars have
become at least minimum guarantee films. However Arti
Ravi Teja (Anveshana)
and Srikanth (Tappuchesi
Pappukoodu) had one exception each.
Sex bomb shifts positioning
Sex bomb Shakeela's image is drastically changed to
that of a comedy artist. She proved herself as a good
entertainer with her cameo roles in Jayam
She is also currently doing comedy-oriented roles in
'Naaga' and 'Fools'.
Stardom for 2 artists
This year have given stardom to two heroes. NTR has
got stardom with 'Aadi'
and Ravi Teja got it through 'Idiot'.
However, Uday Kiran who is in search for a mass image
failed to achieve it through 'Sreeram',
as that film ran for comedy than the action sequences.
Hero image myth broken
The crowds have become very smart. They are not entertaining
badly made films. If a film of big hero is a flop, there
are no crowds at theaters on the day two. This proved
for films likes CKR,
etc. However NTR is an exception. He ruled the roost
this year with Allari
Ramudu for getting stupendous openings for a average
Digital film blues
This year saw the release of Vendi
Mabbudu - first Digital product in Telugu cinema.
And it is proved that regular film is the best format
for Telugu films. There are drawbacks in making digital
Released, at last!
Four of the delayed films saw light of the day this
year. Geetanjali Girija's 'Hrudayanjali'
is released after a gap of almost 10 years. Soundarya's
5 year old film 'Prema Donga', Ravi Teja's 2
year old 'Anveshana'
and Suman's 2-year old 'Inspector Vikram'. However
there are tens of unreleased delayed films lined up
for year 2003.
Once released - the verdict is out!
This year saw a strange pattern of re-releasing the
films after they got initial flop talks. Prints of Vijaya
Shanti's 'Sivani' and Hari Babu's 'Nenu
Ninnu Premistunnanu' were withdrawn from the theaters
in the first week of release and were re-released after
re-editing and reshooting. However, there was no improvement
in the fate of these films.
First Impression is the best impression
A movie's fate is decided by the talk it generated on
the morning show of the release day. And the producer
has to make sure that he had everything right in the
film during post-production state. It does not help
in changing climax and adding comedy scenes once the
film is released. Climax is changed for films like Sreeram
and Bobby. A
song is added for CKR.
Comedy scenes were added for Hai.
However, these additions/alterations did not affect
the fate of the abovementioned films.
The masses of Andhra Pradesh have got few predefined
notions and fixations. A tragedy-oriented climax means
a big 'NO'. There are lakhs of masses who did not wish
you watch film 'Bobby'
because they got feedback that hero dies in the climax.
Another mental block Andhra audience have is towards
35mm format. Ravi Babu's 'Allari'
film is made on 35mm format. The masses immediately
gave verdict that Allari is a low-budget film
because of 35mm format. For our masses, the screen should
be totally filled by the film when the watch movies.
Bereft of genuine Telugu actress
is a big vacuum filled in Telugu film industry with
the absence of any genuine Telugu actress. Most of the
heroines who were successful this year are imports from
other states and countries. An upcoming Telugu actress
Pratyusha succumbed to death. Senior actresses like
Vijaya Shanti (sahasa baludu vichitra kothi &
sivani), Rambha and Roja (Police sisters)
are not getting any offers. Raasi is the only Telugu
heroine who is able to get some small-budget offers
this year like Trinethram, Naga
Pratista, Police sisters, 2
Sandadi etc. Upcoming actress Sunitha Varma has
all her films in docks waiting for the release.
Mixed fortunes for kids from Industry
Sons of Telugu film industry's bigwigs tested their
fortunes this year. Out of the six debutant heroes (belonging
to film industry), Allari Naresh (son of EVV Satyanarayana),
Nitin (son of distributor Sudhakar Reddy) and Prabhas
(son of brother of Krishnam Raju) passed the acid test
as Surya Prakash (son of K Raghavendra Rao), Aryan Rajesh
(son of EVV Satyanarayana) and NT Rathna (son of N Mohana
Krishna and grandson of NTR) are branded as flop heroes.
Allu Arjun (son of Allu Aravind), Vallabha (son of KS
Rama Rao), Vishnu-Manoj (sons of Mohan Babu) and Kalyan
Ram (son of Hari Krishna) would be trying their luck
in year 2003.
Hard Hitters and Ducks
Among the senior heroes Chiranjeevi and Nagarjuna emerged
as winners. Bala Krishna and Venkatesh could not get
a success this year. Among the youth heroes, NTR leads
the pack with other youth heroes doing relatively well.
Hari Krishna made a sensational comeback with L3
and saved Sivaramaraju
from becoming a flop with the openings her got. Rohit
is impressive in Girl
Friend and is carefully choosing the script. Mahesh
Babu had a forgettable year this time. Youth hero Akash
is suffering with flurry of dismal flops. Nandi award
winner Jagapathi Babu has an even track record this
year with two average multi starrers like Sivarama
Raju and Sandade
Sandadi. Mass hero Srihari failed miserably this
year as all his releases (Parasuram,
Narayana, Coolie) bombed at box office.
Arti Agarwal, Shriya, Gajala, Sada and Sonali Bendre
are the top five actresses who are in demand at present.
In spite of acting in a huge hit like Aadi,
heroine Keerthi Chawla failed to get any hot offers
later. Rakshita (Idiot
fame) and Bhairavi (Sontham
are also in demand now.
Naghma started her second innings as a prudish 'atha
garu' in Allari
Ramudu. But she did not get many offers later. She
ended up in doing an item song for 'Ninnu Choodaka Nenundalenu'.
Naresh started his second innings as character artist.
But his films - Chandra
Lakshmi I Love You - did not help him establish
as successful character artist.
heroines are the darlings of Box Office and masses not
long ago. But these once-upon-a-time goddesses are forced
to leave industry because of their flops. These actresses
are Reema Sen (Seema
Simham & Adrustam),
Simham) and Soundarya (Premaku
Swagatam & Kondaveeti
Simhasanam). Asha Saini is failing to get any offers
through she acted in small roles in a hit (O
Chinnadana) and a flop (Adrustam).
Sunil has emerged as the undisputed comedy king in this
year. He chanrges around 10 lakhs per assignment. Brahmanandam
still rules the roost. Dharmavarapu Subramanyam is slowly
but steadily raising to the top level as comedy artist.
MS Narayana has unique presence in film industry where
role are tailor made to suit his characteristic drunkard
role. LB Sriram (erstwhile dialogue writer) is settled
as fulltime comedy artist. A new comedy artist Srinivasa
Reddy made his presence felt in Idiot
film. But he did not get a break there after.
Singers and MDs come in pairs
it looks quite coincidental three female playback singers
are at their best when they sing for particular music
directors. These singer - MD successful combinations
are Usha - RP Patnaik, Kousalya - Chakri and Sumangali
- Devi Sri Prasad.
Niche for lyric writers
lyric writers carved niche for themselves without entering
into the others arena. Sirivennela is known for soulful
lyrics with optimism and philosophy of life injected
in it. Kulasekhar is known for writing lyrics for youth
songs. Chandra Bose has mastered the art of using rhyming
words and writing funny lyrics. Bhaskarabhatla Ravi
Kumar is known for writing folk songs. Bhuvana Chandra
confined himself to most of the dubbed films.
Trivikram leads the pack of good dialogue writers. He
is the man in demand who gets the best of remuneration
without even asking for it. Paruchuri brothers are customizing
their skills to suit the changing days. But their level
of participation differs from film to film depending
on the remuneration the producer pay. Though very talented,
Marudhuri Raja could not get any successes in this year.
He did not work for any films in the second half of
2002. Once successful dialogue writer Diwakar Babu is
not getting any offers these days and he ended up in
writing dialogues for films like '2
much'. Three directors - Dasarath (Santosham),
and Poori Jagannath (Idiot)
were extremely successful in writing dialogues for their
films. Comedy dialogue writer Chintapally Ramana proved
himself as an all rounder by writing excellent mass
dialogues for Hari Krishna in L3.
A group of students in Nizam protested against Teja's
maligning youth's mind with love stories. Few MLA protested
in Assembly for showing Reddys from Rayalaseema as the
gory factionists who kills relatives for the sake of
revenge in films like Aadi,
Indra and CKR.
Several Muslim organizations protested against the film
carrying anti Muslim dialogues. However, there are fake
protests organized by producers to increase collections.
One such protest is organized by Veeru K for making
his film '2 much'
heroine Pratyusha's death under mysterious circumstances
created furor in the film industry. Through lot of commotion
was created during that period, nothing concrete has
been done by the authorities. Jayasudha started an organization
called 'Aasara' following Pratyusha's death. But nothing
concrete has come out of this due to some reasons. Gajala
attempted suicide and was saved by Arjun who admitted
her in Apollo Hospitals. She however admitted that she
consumed sleeping pills to cope up with work pressure.
Popular TV anchor Udaya Bhanu consumed sleeping pills
and was admitted in a hospital at Kukat Pally. She also
admitted that she consumed sleeping pills due to work
pressure. There were also unconfirmed rumors that character
artist Brahmaji attempted suicide.
Small screen - an extension for the big screen
the artists who are not getting attractive offers in
big screen are migrating toward small screen. The list
of actors who started their career in Television serials
this year include ANR, Krishna, Suman, Suresh, Brahmaji,
Surya, Pruthvi, Sudhakar, Sivaji Raja, Raja Ravindra,
Kantha Rao, Ganesh, Indraja, Divya Vani, Jaya Lalitha,
Vijaya Nirmala etc. However Uday Bhanu took the reverse
step and entered the big screen as heroine in flop films
like Kondaveeti Simhasanam and Khaidi brothers.
Teaming up for success
are certain teams exist in film industry and if that
team works for any film, that would end up becoming
a hit. These teams are
1. Teja team: Teja, Kulasekhar, RP Patnaik, Usha, Shankar
2. Poori Jagannath team: Jagannath, Chakri, Bhaskarabhatla
Ravi Kumar (films: Itlu
Sravani Subramanyam, Idiot)
3. Vijaya Bhaskar team: Vijaya Bhaskar, Trivikram Srinivas,
Kavali, Nuvvu Naaku
4. B Gopal team: B Gopal, Paruchuri brothers, VSR Swamy,
Mani Sharma (Narasimha
sessions and vinyl posters are in things for publicity
designers. Most of the producers prefer having separate
photo sessions involving main cast so that using those
photos the publicity designers can prepare good quality
posters. Color combinations and theme patterns are the
in things now in poster deigning section.
RP Patnaik, Devi Sri Prasad and Chakri raced ahead this
year with their melodious songs and hit films. Mani
Sharma is on a back foot, though he gave music for Aadi
and Indra (two
sensational hits). Keeravani, Vandemataram and Koti
has a hit each in the form of L3,
and Nuvve Nuvve
respectively. Debutant music directors (and also imports
from Tamil) Paul J (Allari)
and Dina (Adrustam)
remained as one-film wonders. Hyderabad based music
directors were encouraged by AP Government, which passed
a resolution that re-recording of all Telugu films should
be done in Andhra Pradesh only.
Awards and Acclaims
Manjula Swaroop, daughter of superstar Krishna, brought
Telugu cinema national recognition by producing and
acting in 'Show'
that won best screenplay award at national level best
Telugu film at regional level. Neelakantha provided
screenplay. KTN Sasthry's 'Tiladaanam'
received an international award.
Change of Name is the game
Changing the screen name is a remedy for bad luck. Kaveri,
who made her debut through Seshu
changed her name to Kalyani and acted in 'Avunu
Valliddaru Ista Paddaaru', which became a hit. Namitha
made her debut through 'Sontham'
which failed at Box Office. Then she changed her name
to Bhairavi and acted in 'Gemini',
which also bombed. Now she is back to Namitha screen
name and is acting in a film titled 'Oka Raju - Oka
Rani'. Suneetha Varma is said to have changed her
name to 'Neetha Varma', as her films are getting stuck
at production houses due to lack of buyers. The flop
hero Akash is recently changed his name to 'Jai Akash'.
Among the dubbing artists, Sunitha scored well this
year leaving the swanky Savitha Reddy behind. The best
classic dialogue of the year is none but 'Vellavayya
' dialogue uttered by Sunitha for Jayam
film. This dialogue is used as an entertainment factor
for at least 5 films that were released later including
a top hero's film like 'Gemini'.
Note: notes on directors is omitted in this article
as we would be coming up with an article called 'Director's
Special' soon. If you think if we missed to mention anything,
do mail us!