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Chitchat with Dil Raju
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Dil Raju is known as a producer and distributor who know mass pulse. He can judge films well. His first two films as producer - Dil and Arya - went on to become blockbusters. His third film Bhadra opened with amazing collections on 12th of May. Here is chitchat with Dil Raju

17th May 2005

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How are the collections of Bhadra?
Even today (17th May), Bhadra is going housefuls in all centers. This film is a big hit. Range would be known after 3 weeks depending on how other big films that are releasing in the next couple of weeks fare. Bhadra is collecting almost double the share in all areas compared to Ravi Teja's previous hit Amma Nanna O Tamil Ammai. The expected first week share is around 6 crores. This share is at par with any of the top heroes openings. In a place like Bellari, if Idiot and Amma Nanna O Tamil Ammai collected a share of 4 lakhs and 5 lakhs respectively in total run, Bhadra is collecting 4 lakhs in the first week itself.

What about the mixed reports in the industry?
All the movie lovers are thoroughly enjoying the film. But in our film industry, people are complaining about film. It is natural. Films like Oke Okkadu, Murari and Sakhi too generated bad talk in industry circles and see how they fared at box office. It is not possible for all films to carry unanimous reports in films industry. Only exceptions have been Kushi, Aadi and Idiot in the past five years.

How do you respond to Bhadra as an audience, producer and distributor?
As an audience, I am getting value for Rs. 30/- I spent on ticket. As a distributor, I am getting one rupee of profit on one rupee of investment. As a producer, I registered another hit in my kitty (a hattrick).

Whom do you attribute the success of this film to?
Bhadra is the result of a complete team work. We had 135 rigorous working days for this film.

Who gave the storyline of the film?
The basic thread of story is given by Boyapati Srinu. We all developed it later.

Don't you think music is let down for this film?
The music is being enjoyed by the movie lovers. I watched this film amidst audiences in Tirupati town and I observed that nobody got up and went out during songs. I agree that Bhadra songs are not as good as that of my previous film Arya. But they are enjoyable enough. I liked 'O Manasa' song immensely.

What do you think Boyapati Srinu is good at?
Boyapati Srinu is good at conceiving mass scenes and family episodes. I will be doing another film with him as director.

What are the reasons for this kind of crazy openings for Bhadra?
The good will of our banner Sri Venkateswara Creations and the promotion we did in the form of TV trailers and poster designs.

Where do you see Bhadra's box office position this summer?
As of today, it is number one. Depending on how the next two biggies perform, the number could be 1, 2 or 3.

Tell us about Sukumar's next film Sri Sri in your banner?
Sri Sri would be a different action film in the style of Sukumar. Opening of this film would be held on 9th of July. A big youth hero would act in the title role of this film.

Tell us about Munna film?
Munna is the love story of a Hyderabad lad.

What are the films you are going distribute on Venkateswara outlet in Nizam?
I will be releasing Rajamouli - Prabhas combination film Chatrapati in Nizam.

You made different box office blockbusters like Dil and Arya in the past. Why did you select a formula story for 'Bhadra'?
If I had to wait for such a different storyline and different director, I may have to produce one film in every three years. Three years is a long time. A director can afford to wait for 3 years. But a producer should regularly produce films. Srisri in the direction Sukumar would be a different film again.

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