open letter regarding Video Piracy
days we hear a lot about piracy. From software to songs, to movie
tapes to any thing that can be copied. The big story these days
and talk of the town is how we can control piracy. These are some
of my thoughts on how we can control piracy. My main focus is on
the Telugu movie copies only (Those that are often referred to Camera-Prints
or Pirated DVD copies).
begin with, what is the need for some one to go through the trouble
of carrying a video camera (camcorder) to a movie theater and record
the entire movie? Most of the time they have to hold the camera
in hand, conceal it from others etc. What is the need?
need derives from those people. Need is for film lovers to watch
NEED of Telugu-movie-lovers is what is causing this piracy. While
they are away from the homeland they still want to watch and enjoy
these movies. The love & liking of these resident people is
what is causing this piracy. If you look at a positive angle, it
is a blessing in disguise.
with piracy the major issue is the artists are not getting the remuneration
they are entitled to. This is a VERY major concern. Not only the
artists are not getting the remuneration, but also the customers
are not happy with these tapes. A popular myth is that customer
like pirated tapes! Let me assure you that when some one spends
about $200 to buy a good quality digital player (VHS or DVD) and
spend another $300 to $3000 (Average) on a complete home theater
system package they are not thrilled to watch these sub standard
dark shaky images.
short piracy is a Loose-Loose situation. No one is getting any thing
expect the middleman, who is minting money. So please stop blaming
even when we know that this is a Loose-Loose situation, still it
is very prevalent.
me list some of the reasons:
1. Not all
these customers (movie go-ers) are in the reach of a movie theater
where they screen these movies. Whether in India or around the
world. (As most of these producers these days tell).
2. When they
do screen in locations (typically like one or two screens in major
cities), it is not always convenient for all the people to watch
(With the limited audience it is not economically viable to screen
these movies for weeks!) Also Not all movies are shown in all
the cities around the globe (or where these customer are located)
here is my 2-cents suggestion to the Telugu movie industry.
don't these producers release these movies on DVDs & VHS tapes?
- YES VHS
tapes too. Not all people own these expensive DVD players
- A recent survey in USA, states that only 35% of US residents
own DVD players
- Even if they own they may not like to pay $3 when they can pay
less for a VHS tape. (Since most of the places where they rent
Indian movies, will buy a single copy and make VHS copies.. again
same piracy issue)
- Sell these original tapes to those who rent them (Indian Video
rentals/stores). This way they are all legal.
why don't these producers release the original tapes & discs?
know some of them do release them after a while, but until they
are released they are not announced. It would greatly help if they
announce when it would be out on Tapes & DVD along with the
movie release. Would that be too hard?
it too much to ask these producers to get these movies out on DVDs
& Tapes in a timely manner and announced ahead of time?
That way the customer can get to see a movie in a nice original
print and will wait since we know it will be out on a defined date.
guess these producers know that is how Hollywood runs their business.
People who want to see on big screen do so, rest wait for the tapes
& DVD since they do come out on a pre announced date.(Typically
announced along with the theatrical release).
summary, I request that these producers release these movies on
DVS & VHS tapes (NTSC Format) and announce the day when they
would be out. This will put an automatic end to piracy. It will
be a Win-Win situation of artists, producers & us the customers!
comments are welcome.
producers would take a look at this)
Note from Editor: Thank you for the wonderful letter.
We would be passing this letter to as many producers as possible
who thrive to kill video piracy.
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