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Open Letter to MAA
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11th December 2002
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Open Letter to MAA

First let me congratulate you for forming this organization and being there always to resolve issues. I hope you continue to act unbiased and work on promoting a clean and safe environment in Tollywood.

I have noticed some issues, which I want to bring in front of you so you can try to do something about these.

Why don't you make it mandatory for every film to release a VHS/VCD/DVD after x number of days (x can be 50 or 100)?

Please try to put restrictions on releasing collections and forcing movies to run 100 days in order to show the success of the movie. Try to do something about Nandi awards fiasco.

Why do we measure a movie success by gross collections and number of days it ran in a single theater. Ticket prices are never consistent so by measuring success this way we are not comparing apples to apples. Also, by forcing a theater owner or a distributor to run a movie to 100 days we are promoting bad culture as this will lead to un-necessary delay in new releases due to lack of available theaters.

We should adopt Hollywood style of "make what ever you can" by releasing in maximum available theaters and when the collections start dropping then slowly decrease the number of theaters and forget about these stupid 50 days, 75 days and 100 day marks.

What is funny to me is, how can a movie be profitable on 100th day and not generate any profit on 101st day. So, can someone explain to me why they have to remove the movie exactly after a pre-determined whole number like 50,75,100,125,150 etc.

I suggest you keep measuring the success by number of tickets sold per print per day. For example, you can say, movie "abc" has sold a total of 10,000 tickets in 10 days for a total of 100 prints so "abc" movie has sold 10000/10 = 1000 tickets per day for 100 prints that is 1000/100 = 10 tickets per day par print. This will allow you to compare apples to apples.

I think you should send a list of non-remake film list to Nandi awards committee so they cannot repeat the same mistake which they did recently.

Being a "Movie Artists Association", you are eventually the sufferers or beneficiaries from these changes.

Give it a thought and see if you can make the difference.

Yours truly
Soma Kancherla
[email protected]

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