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19th January 2004
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Open letter to VV Vinayak

I wish you a happy and most successful New Year. I am a Management Professional and an ardent movie lover. I am writing this open letter to you to share my views with you on your forth-coming film Samba with NTR in the lead. As you are aware, Andhrawala was released surrounded by great expectations and it disappointed innumerable fans of NTR. I had personally seen people, who love and admire NTR, especially the youth, were literally in tears after knowing that Andhrawala failed at the Box-office. On the eve of New Year's Day it was, indeed, a great disappointment and unpleasantness for them. The reasons for the failure are many and I do not want to dwell on them.

Against this back drop I would like to make a few suggestions to you with respect your on going project SAMBA. I hope you will take them in their right perspective and try to implement if found possible.

1. The title indicates that it is going to be a mass movie with many action sequences. As you appreciate, only action sequences cannot make a movie successful even if it were to be NTR's. This has been proved beyond an iota doubt in the recent past. The movie should be a sweet blend of action, sentiment, romance, hummer and heart touching emotions coupled with excellent script work and screenplay. Only then, it will arrest the attention of the audience. If all these elements are there, the image of NTR will certainly take the movie to dizzy heights.
2. Please ensure that the comedy department is properly taken care of. The comedy scenes should be evenly spread in the first half and second half. This will sustain the interest of audience in the movie. If you load all comedy scenes in the first half and make the second half serious and heavy, the movie is bound to suffer.
3. As regards songs department, you have to make a conscientious effort to make them decent while they could be "Mass" oriented. You should ensure that all sections of the audience like the songs. Take the case of Adavi Ramudu, the songs of the movie are still very popular. They also have a mass touch but every one likes those songs. Go for the writers like Veturi, S.S.Sastry and Chandrabose. They should be able to give you class songs with a perfect mass touch.
4. Please ensure that some songs are shot outdoors. If all the songs are Set Songs, it will create a sense of monotony in the minds of the audience. This is the observation I made after talking to various people.
5. Of late, it has become a sort of habit with the directors and producers to cast all big supporting actors and not giving them the proper characters and underutilizing or rather not utilizing at all their talent. This certainly does not augur well for success of the movie. This will become a negative point and will be highlighted in the reviews. I hope you agree with me. As a creative director you will, of course, not allow such things to happen in your movie. I hope you will make it a point and ensure that all the artists get some role to avoid the feeling that the movie is a one man show. And last but not the least,
6. Please ensure that there is no hype built up for the movie by conducting audio function in such a grand style as it was done in the case of Andhrawala. It is bound to damage the result of the movie. Pre-release functions and razzmatazz will only contribute to negative results. After all, NTR's movie does not require any pre-release hype or publicity. Once positive talk is established after the release of the movie you may go to any extent of publicity to make the movie stronger.

I have made these suggestions only to reinforce the feelings of those who admire NTR. It is very clear now that millions of NTR fans and admirers are looking up to you with great expectations that you will deliver a Mega Hit in the form SAMBA. I sincerely hope that you will certainly be successful and will not disappoint them.

Thanking you.

Yours truly,
Malladi K.S.Pathy

[email protected]

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